More Media Commentators articles

Abba Newbery, director of advertising strategy at News International, ponders whether 2013 will eventually be the year of mobile as publishers provide more and more augmented reality capability to tap into the growing number of consumers accessing content via smartphones and tablets. Every year (for at least the few I can remember) seems to have… Continue reading Augmented reality exciting for publishers and advertisers

Starcom MediaVest’s head of thought leadership, Steve Smith, argues we are now living in a ‘post first screen/second screen’ world.

Jim Marshall, chief client officer at Aegis, on the world of previously paid for media moving successfully into the free media sector and questioning what is happening the other way around?

Greg Grimmer: Media planners perpetually destroy potentially great media companies through their myopic ways. Or is it more complicated than that?

Rufus Olins, CEO, Newsworks, argues that despite long-standing public scepticism over journalists, the demand to study journalism and the demand to consume it remain stronger than ever…

Michael Bayler, strategist and author, Bayler & Associates, on barriers to reaching the connected consumer…

Simon Andrews, founder of the full service mobile agency addictive!, looks at how publishers are being affected by the changing mobile landscape….

James Whitmore, managing director at Postar, was in the audience at MediaTel’s Connected Consumer conference on Monday. He urges the use of plain speaking in making this connected marketplace more accessible to consumers… whilst using a few long words of his own !

David Hellier, deputy editor at City AM, says there are a few reasons why BT Vision might not suffer the same fate as its predecessors along this well trodden path…

Simon Andrews, founder of the full service mobile agency addictive!, on the new iPhone5 – from Google maps to iO6…