A week after Thinkbox released its ‘POETIC’ research – ‘Paid, Owned, Earned: TV’s Influence Calculated’ – David Brennan asks if we should think of owned and earned media as a means of maximising the effectiveness of paid media, rather than pitching them as viable alternatives.
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Jim Marshall argues that newspapers still retain their potency for reporting and commenting on major news stories, despite those who suggest that newspapers are doomed. But this brings with it a responsibility which has greater significance and accountability in today’s ‘multi layered’ world of media – if newspapers are going to continue to be a gateway medium what they say has to be true.
Richard Marks of Research the Media has a confession to make: after years of extolling the benefits of Big Data in audience measurement he must now admit that he was wrong to use those two little words. Here is his apology – as well as a call to action.
With one third of the US population watching digital video each week, it’s safe to say that online viewing is becoming increasingly mainstream. However, the latest US Touchpoints data look very similar to our own and shows that linear TV still rules the roost. So in a world with more content and content platforms than ever before, what – if anything – will replace television? ‘More telly!’ says The Media Native.
By focusing purely on the ‘bid’ or the ‘buy’ in RTB we are failing to correctly articulate the benefits for everyone in the system that programmatic can enable says Videology’s Rhys McLachlan.
For the live Mobile Fix at Media Playground on Wednesday Simon Andrews, founder of Addictive! took a look at mobile advertising. Looking at the Guardian mobile site the night before, every campaign he saw failed for one reason or another. What’s going on?
News International’s Abba Newbery explains ‘News 3.0’ – a new face-to-face consumer engagement project to help define the future of news.
Ahead of joining the Screen panel at this week’s Media Playground on Wednesday, Simon Rees, CEO, Digital Cinema Media, shares his thoughts on the magic of the biggest screen of them all…
Simon Andrews, founder of Addictive!, looks at why agencies really go to SXSW and that eBay has not, despite popular reports, just proved that paid search ads don’t work in this week’s Mobile Fix.
If age has become less relevant in society – with older people behaving much more like the young – how relevant are traditional demographics? Richard Jacobs, Head of Commercial Strategy at Real & Smooth Radio, investigates – and comes to some interesting conclusions for today’s marketers.