From advertisers and agencies, to the many intermediaries in-between, it is the job of individual companies to finally take action, writes Nick Manning.
More Nick Manning articles
If social media failed to sell Labour, despite its blanket presence and big numbers, the same could be true for brands, writes Nick Manning.
It’s beginning to look a lot like Christmas could be a disappointment for brands this year, writes Nick Manning.
Why do the fake ads that con platform users out of serious money seem not to concern our industry, asks Nick Manning.
The enduring power of live sport is crucial to linear TV, but some commercial broadcasters seem determined to make it unwatchable, writes Nick Manning.
Nick Manning has plied his trade in advertising, yet he remains convinced that the BBC plays a key role in maintaining a healthy commercial television market.
In his first regular column for Mediatel, Nick Manning explains how mobile is causing trouble for the entire advertising industry – and what can be done to make it stop.
Customer experience can reinforce brand promises, writes Nick Manning – and here is an outstanding case study to prove it.
TV advertising is still a powerful way to sell product, writes Nick Manning – but change is coming and advertisers and their agencies must move to update decades-old working practices.
Last week was a tumultuous one for the ad industry, writes Ebiquity’s Nick Manning – and the consequences could be monumental.