Focussing on media cost over investment and audience delivery is damaging advertising effectiveness.
More Nick Manning articles
Without a mainstream platform, Piers Morgan looks diminished. The ‘global’ reach of his content is worth very little, writes Nick Manning.
Advertisers shouldn’t look to either the media specialists or the creatives to take the lead. They need both, Nick Manning argues.
What should it really mean when advertisers say they want to support ‘quality’ media, asks Nick Manning.
In the second part of Nick Manning’s thoughts on fixing the digital advertising landscape, he provides six recommendations for advertisers.
Nick Manning assesses what’s wrong with a digital landscape and why the advertising industry is hamstrung to fix it.
Strategy Leaders: Doing nothing is not an option and solutions must be found by developing new approaches, Nick Manning warns.
Nick Manning shines a light on those attempting to illuminate the egregious practices that cost advertisers billions of dollars in unjustified adtech fees
Nick Manning dissects the new ISBA Framework document launched last month
How much progress has been made in the five short years since the ANA investigated the US media market. Nick Manning gives his verdict