Media planning is still stuck in second gear, with antiquated media trading practices holding it back. What can be done? asks Nick Manning
More Nick Manning articles
Nick Manning assesses the opportunities for cross-media measurement and responsible attention.
With his holiday plans abandoned and nowhere to go but online, Nick Manning finds himself wondering why some parts of the ad industry still struggle to get geo-location right.
As we approach the fourth anniversary of the ANA’s prescribed solutions to media transparency, Nick Manning looks at how things have changed.
The UK’s performing talent is one of our greatest assets and exports, writes Nick Manning. Let’s try to help keep it that way.
The ISBA/PwC report into supply chain transparency, vital as it is, only tells half the story. Here, Nick Manning looks at the other side of the equation.
Nick Manning crunches the numbers following the release of ISBA’s long-awaited study into programmatic supply chains. The results are dire.
The programmatic dream isn’t happening, writes Nick Manning – so let’s use this period to plan for a recalibration.
Crises, like wars, tend to accelerate the pace of change – and this one will have a profound effect on our entire industry, writes Nick Manning.
From advertisers and agencies, to the many intermediaries in-between, it is the job of individual companies to finally take action, writes Nick Manning.