If the programmatic market resembles a car boot sale, as the latest ANA study suggests, then a more robust approach by advertisers and a flight to quality of execution should enhance the market’s status.
More Nick Manning articles
Digital is responsible for causing a sea change in advertising towards the need to prove impact and effectiveness now that we can better measure it, argued Nick Manning on a recent episode of the podcast.
Brands have always grown stronger and faster when scoring in 6s and 4s by using ‘Big Media’ — not worrying about singles.
There isn’t some conspiracy; advertisers want to sit beside the benign and predictable, not the combustible.
Nick Manning spoke with Jack Benjamin and Omar Oakes about why publishers feel the need to polarise themselves to appeal to readers on the fringes — who just so happen to be the one’s most likely to pay a subscription fee.
Columnist Nick Manning joins the host Jack Benjamin and editor Omar Oakes to preview the key issues that will come up at this year’s Future of Media event in London.
The Russell Brand allegations remind us why scale in media matters. Without being part of the so-called ‘mainstream media’, how else can journalists hold the rich, famous and powerful to account?
In an increasingly polarised media landscape, we must read widely, question everything, and don’t lose perspective on what really matters.
Online display advertising, especially when automated, has become Dr Frankenstein’s monster.
It’s déjà vu all over again — the Open Web Programmatic market is as impenetrable as ever.