Nick Manning crunches the numbers following the release of ISBA’s long-awaited study into programmatic supply chains. The results are dire.
More Nick Manning articles
The programmatic dream isn’t happening, writes Nick Manning – so let’s use this period to plan for a recalibration.
Crises, like wars, tend to accelerate the pace of change – and this one will have a profound effect on our entire industry, writes Nick Manning.
From advertisers and agencies, to the many intermediaries in-between, it is the job of individual companies to finally take action, writes Nick Manning.
If social media failed to sell Labour, despite its blanket presence and big numbers, the same could be true for brands, writes Nick Manning.
It’s beginning to look a lot like Christmas could be a disappointment for brands this year, writes Nick Manning.
Why do the fake ads that con platform users out of serious money seem not to concern our industry, asks Nick Manning.
The enduring power of live sport is crucial to linear TV, but some commercial broadcasters seem determined to make it unwatchable, writes Nick Manning.
Nick Manning has plied his trade in advertising, yet he remains convinced that the BBC plays a key role in maintaining a healthy commercial television market.
In his first regular column for Mediatel, Nick Manning explains how mobile is causing trouble for the entire advertising industry – and what can be done to make it stop.