Strategy Leaders: Doing nothing is not an option and solutions must be found by developing new approaches, Nick Manning warns.
More Nick Manning articles
Nick Manning shines a light on those attempting to illuminate the egregious practices that cost advertisers billions of dollars in unjustified adtech fees
Nick Manning dissects the new ISBA Framework document launched last month
How much progress has been made in the five short years since the ANA investigated the US media market. Nick Manning gives his verdict
In the midst of a flurry of media agency reviews, Nick Manning assesses what’s changed across the pitching landscape
Nick Manning looks in-depth at the recent Enders Analysis report into TV advertising and asks what measures can be taken sooner rather than later
Media planning is still stuck in second gear, with antiquated media trading practices holding it back. What can be done? asks Nick Manning
Nick Manning assesses the opportunities for cross-media measurement and responsible attention.
With his holiday plans abandoned and nowhere to go but online, Nick Manning finds himself wondering why some parts of the ad industry still struggle to get geo-location right.
As we approach the fourth anniversary of the ANA’s prescribed solutions to media transparency, Nick Manning looks at how things have changed.