The principles of Behavioural Economics can make communications work harder says Janet Hull, consultant head of marketing at the IPA…
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Our columnist Raymond Snoddy on some research into TV news that the marketing community should pay attention to.
Frank Hall, FOB Consulting Ltd, thinks publishers could be in for a challenge if Wilde’s definition of a cynic – knowing the price of everything but the value of nothing – comes to define the print buying process …
Carl White, CEO of ValueClick Europe, on how online advertising can emerge stronger from the recession.
In his latest monthly column for Newsline, Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, puts his haunted memory of being booed at the Direct Marketing awards aside to explain the new golden rules of response advertising …
| TGI
As direct mail continues to extend its size and reach in the digital age, the threat of a national postal strike evokes an angry response from marketers and mail-order specialists, according to TGI…
Terry Hunter, managing director of CyberDMG, thinks brands should consider investing more in improving their ecommerce websites before driving traffic to them …
England v Ukraine’s 500,000-strong audience will no doubt have pound signs dancing around internet entrepreneurs eyes, but lonely monks in their cells viewing on laptops doesn’t really cut it, according to Raymond Snoddy …
Editor James Harding’s quick step – removing a traditional slice of humour from The Times – gets a ZERO from media judge Raymond Snoddy …
More than a triumph of hope over experience, the re-born Jazz FM is an example of ignoring previous commercial failure and using digital technology to reach significant audiences. Could others do the same, asks our weekly columnist Raymond Snoddy …