More Opinion articles

Raymond Snoddy reports back from this week’s Future of Broadcasting conference, where Ed Richards showed that Ofcom is getting on with business, despite David Cameron’s disdain for quangos.

Lindsey Clay, marketing director, Thinkbox, on the relationship between advertising creativity and business success.

Starcom’s Liz Nottingham on how restructuring your business can enhance profitability, help client retention and bring overall business success

Media agencies are struggling to invest in the services clients really need thanks to their post-war business model. Nick Manning, chief operating officer at Billetts, explains why they should change their ways and how clients would benefit…

Raymond Snoddy says that the BBC Trust has to have the courage to do the right thing and save Radio 6 from a misguided BBC management

Julia Hutchison, COO, APA, says that the key to getting cross-media content right is knowing where customers are interacting and how to translate a brand to the media they are using to do this.

John Snyder, CEO at Grapeshot, explains why “contextual targeting delivers results”…

Raymond Snoddy says that while it’s just a matter of time before 3D TV takes-off, there are some hurdles to overcome first.

Jason Brownlee, founder of Dollywagon, wonders if the iPhone 4G’s ‘Facetime’ technology is actually socially primitive, despite being very technologically advanced – “Most consumers don’t share the geek-engineer’s nostalgic fantasy of owning a video communication device like cartoon hero Dick Tracey”…

Julian Reiter, managing director of Positive Thinking, says it has been ‘truly refreshing’ to see creative World Cup campaigns in “contrast to the somewhat blasé (perhaps even arrogant) assumption by some sponsors that consumers will automatically respond to their ‘official’ status, which has been, in true football vernacular, an obvious own goal”…