Magna Global, Interpublic’s trading and forecasting wing, has predicted the global advertising market will grow by +3.0% this year as UK ad revenue is set to grow 2.2% in 2013 and 2.5% in 2014.
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The problem with the magazine market is the vagary of change, not the shock of collapse says Peter Houston, founder of Flipping Pages Media. It’s like being a frog bobbing about in a pan of water that’s slowly coming to the boil – comfortable enough for the time being, but without the self-awareness to change its situation, the frog’s going to get boiled.
The latest ABC figures for May show small circulation gains for the London Free Press, while the majority of the titles in the daily and Sunday markets experienced declines.
| Tim Carr
Despite past concerns, Freesheets today have a lot going for them argues Tim Carr, director and head of international at adconnection. They travel far and wide, attract new – and multiple – readers, and with the right online offering can lead people towards workable ‘freemium’ content…
Trinity Mirror today announced the appointment of Sue Douglas as publishing director and Rupert Howell as chairman of Sunday Brands, a wholly owned subsidiary of Trinity Mirror, with responsibility for The Sunday People and a host of regional titles.
Only the Daily Express, Financial Times and the Independent platforms saw any increase in readership across print and online, period on period. However, the results still show the continuing dominance of the Daily Mail platforms and the considerable impact of online to a newsbrand’s readership figures more generally.
Ahead of News Corp’s split from Fox Group next month, Rupert Murdoch has spoken of his “spectacular” mistakes of the past whilst outlining his goals and aspirations for the future of his new business venture.
The BBC has today announced that its DMI project will come to an end after admitting that the project has wasted licence fee payers’ money and generated little or no assets.
Theguardian.com will combine all of the Guardian’s digital editions into one core web destination, involving the transition of millions of URLs and including around 15 years of archived content.
In the second part of our series examining the findings of a ground-breaking study from The Future Laboratory, News International’s Abba Newbery investigates ‘Authoritative News’ and the ways that newsbrands can present confident leadership and a strong point of view for their audience to align with