Whenever I think of tobacco companies and advertising, I think of cockroaches: however hard the government stamps on their efforts to promote themselves, they keep coming up the drainpipe and inserting themselves into your life, says Dominic Mills.
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18 months ago Greg Grimmer caused some distress with his column, poking fun at a certain – newly re-branded – media trade body. Has he changed his mind since then? After an awkward lunch with the CEO and some interesting conferences, things may have turned a corner…
Simon Fox, chief executive of Trinity Mirror has said that his publishing group will not place any of its content behind a paywall, choosing instead to expand the reach and quality of his publications, as Lord Rothermere, chairman of DMGT, has said that the MailOnline will also remain free, but the media wing of his business is experimenting with ‘freemium’ models with the launch of Daily Mail Plus.
Alarm bells rang when YouGov reported that almost one third of young adults say they have not read a newspaper in the last 12 months, however people seem to have forgotten that this means that 70% of young adults do read newspapers. The young are not abandoning newsbrands and newsbrands are far from dead, says Carat’s associate director Stephanie Arlett.
The Guardian has today launched a new digital platform that will allow readers to contribute to live news and other content in a bid to build upon its “open journalism” publishing drive.
Former Times editor James Harding has been appointed as director for BBC news after new director general Tony Hall outlines aims to build a senior team that will “define the BBC” for the next decade.
Guardian Media & News and Faber and Faber will be joining forces to offer a unique publishing opportunity built upon “independence, innovation and quality” in a bid to supplement decreasing ad revenues that print is struggling to sustain.
The latest ABC National Newspaper figures for March show that, despite the continued year on year declines in print sales, the daily titles experienced a month of growth for around half of titles, and only slight declines elsewhere.
Mindshare UK set to reposition its press department to publishing to keep pace with a rapidly evolving multi-platform market.
After 37 years at the company, Sylvia Auton has announced her retirement as CEO of IPC Media and will step down this coming May.