David Brennan, Founder of Media Native, on the need for objective, representative research to be applied to media decisions because we are incapable of making them based on our own experiences.
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Newsworks, the marketing body for the national newspaper industry, today announces that David Pattison will become its new and first ever independent, non-executive chairman.
Miles Galliford, co-founder of SubHub – the membership website company – on what magazine publishers need to consider to thrive online.
Abba Newbery, director of advertising strategy at News International, ponders whether 2013 will eventually be the year of mobile as publishers provide more and more augmented reality capability to tap into the growing number of consumers accessing content via smartphones and tablets. Every year (for at least the few I can remember) seems to have… Continue reading Augmented reality exciting for publishers and advertisers
MediaTel’s ‘Electronic Trading Debate’ heard about developments with advertsing systems for broadcast media but wanted to know what stage the national press had reached in developing more efficient workflows.
MediaTel’s ‘Electronic Trading Debate’ held on Thursday 11 October opened by considering what had happened in the last 12 months since MediaTel had held a similar event called ‘Why aren’t we all trading electronically?’
The overall national daily newspaper market was down 8.7% year on year for September – 825,000 less copies circulated. Compared to last month the latest data shows a 1.6% drop or 144,000 copies shed.
Jim Marshall, chief client officer at Aegis, on the world of previously paid for media moving successfully into the free media sector and questioning what is happening the other way around?
Newsworks has appointed former MediaTel Newsline editor Liz Jaques as communications manager.
Raymond Snoddy on the speculation surrounding the Financial Times in light of Scardino’s departure from Pearson and the uncertainty facing Alexander Lebedev…