The move to marketing services has gone so far for some publishers that they’re not even really publishers anymore, says Peter Houston, founder of Flipping Pages Media. There comes a danger of publishers trying to be everything to everyone, and they need to make sure that they add real value and don’t tarnish their magazine’s credibility in the process…
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The system is intended to automate bookings across newspapers’ print and digital audiences, bringing efficiencies and breaking down silos within agencies and newsbrands.
In his latest blog, John Battelle examines pay per view options for newsbrands and magazines – asking what would happen if social and elastic elements were added to price of content.
The latest ABC figures show that the Daily, Free and Sunday markets were all down overall, both period on period and year on year, with the biggest PoP change belonging to the Sunday Post (5.1%).
The newspaper and magazine industry has today set out plans for a new press regulator despite the ongoing Government impasse.
New research from Newsworks and Kantar Media divides the UK population into distinct categories and reveals insights into consumer attitudes to technology, the devices they own, purchase journeys and media consumption.
As News Corp starts its new life as a separate company, Raymond Snoddy examines the impact the split will have – and asks if the media mogul has one last fight in him as he continues his love affair with newspapers.
In the third instalment of News International’s Future Laboratory news trends, Abba Newbery takes a look a trend that’s already seeing heavy investment from newsbrands: Convivial News – where connections between like-minded readers has created huge new commercial and engagement opportunities.
It’s been hit and miss, but an increasing number of newsbrands are introducing paywalls to access their digital content – but what if the consumer was given the option to pay what they wanted? It’s not madness says GfK’s Colin Strong – and the evidence from other digital businesses suggest it’s worth a closer look…
The OFT today cleared the local newspaper joint venture involving Daily Mail & General Holdings Ltd, Yattendon Group plc, Trinity Mirror plc and other investors.