QI founder John Lloyd has teamed up with Newsworks to create a new, multi-platform advertising campaign for newspapers. Here, writing exclusively for Newsline, he explains – via a trip down memory lane – why they need it…
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Ads that run across a single media brand are deemed to be stronger than those that run across varied content, according to a new study carried out by Heat magazine and Neuro Insight.
As some industry commentators suggest that the Internet might have to turn its leading business model on its head, Peter Houston argues for a more simplistic approach to the ad-blocking problem: don’t run crap ads.
For years media brands have experimented and profited from brand extensions – but as markets evolve, Dominic Mills asks if some are straying too far…
John Lloyd, the founder of TV quiz show QI, has teamed up with Newsworks and designers Tappin Gofton to create an advertising campaign for newspapers in the digital age.
The Sun on Sunday, which last weekend underwent a name change and gained a new editor, is to raise its cover price by 10p.
BBC Worldwide and Kelsey Media have agreed a magazine licensing deal that will see the launch of the first BBC Antiques Roadshow Magazine next spring.
Fashion keeps print in business as the Guardian announces publication of new bi-annual glossy and Grazia launches #Grazia360 magazine.
News UK’s Sunday edition of the Sun has been renamed The Sun on Sunday as it announces that former deputy editor of the News of the World, Victoria Newton, is to take the reigns as editor.
The latest ABC results for August 2013 show a continuing decline for print, with few titles seeing any period or yearly growth at all – but it was better news for some of the Sunday titles.