Abba Newbery, director of advertising strategy at News International Commercial, looks at what lies in store for newspaper advertising…
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The Mail Online is looking to open itself up to a global audience, and could soon begin operations in Toronto, Delhi and Sydney in an attempt to expand digital content.
A study released by GroupM this morning have estimated that despite an overall rise in advertising spend in the UK, television and radio ad revenue is set to fall by around £350 million this year.
Following the announcement that Rupert Murdoch will be splitting News Corporation in two, the Wall Street Journal is set to be re-branded as WSJ.
Raymond Snoddy says News Corp shares were up 8% on the mere prospect of a demerger and there could be a further modest rise when the deal is actually completed. If you can add say 10% to the value of a multi-billion corporation by what is little more than a paper transaction why on earth would you not do it?
News Corporation has issued a statement confirming that is is “considering a restructuring to separate its business into two distinct publicly traded companies”.
Raymond Snoddy wonders if there is there no end to the wisdom of Ofcom. But then the organisation has a really tricky problem to deal with. We call it the Leveson dilemma…
Rufus Olins, CEO, Newsworks, on why 30 million readers will pick up a newspaper during the 17 days of the Olympics…
The daily newspaper market is down -8.3% on May 2011, with just one title posting an increase over the year. i continues to see its circulation rise – the title is up 64.3% on this time last year.
News International has unveiled multi-platform audience figures across all NI platforms – print, website, tablet and smartphone.