The platform will offer ‘native’ advertising across all channels, alongside standard display ads, in a bid to allow commercial partners to speak directly to the consumer in an “authentic and meaningful” way.
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Tuesday’s edition of The Times saw the Murdoch-owned paper run a selection of rather camouflaged BT Sport ads alongside their football coverage. Has the paper embraced native advertising? asks Raymond Snoddy.
Almost 70% of MailOnlie traffic comes from outside the UK, with the online platform generating revenue over £40 million last year.
The National Readership Survey (NRS) has announced the appointment of Simon Redican as its next Chief Executive.
Tony Gallagher did an excellent job as editor of the Daily Telegraph, had a leading role in the newspaper scoop of the decade and worked for a very profitable newspaper group. So why was he sacked? asks Raymond Snoddy
Digital has moved the publishing goal posts, says Peter Houston – so here are a few eternal truths that magazine publishers need to re-discover about good digital content.
The anniversary issue will include stories of iconic bands, from Nirvana to AC/DC, and My Chemical Romance to Iron Maiden, alongside editorial from Kerrang!’s original editor, Geoff Barton.
British Town & Country will launch with a print run of 60,000 and will be strategically distributed to reach its “luxury-focused reader”.
A new study from ZenithOptimedia predicts the emergence of individual content producers and publishers over the next quarter of a century.
The festive period appears to have hit the national newspaper market with the latest ABC results for December 2013 showing declines all round – except for the Guardian, which reported a marginal increase.