Is planning a campaign based on the media platform the right move? Perhaps we should be putting more emphasis on the surrounding content and the emotional mindset it induces, via whatever platform it populates…
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What challenges does the newspaper industry face – and how can they be overcome? Our experts – including voices from the Guardian, Mindshare and Newsworks – share their views.
Newspapers have to do a better job to sell their story and proposition to agencies, an audience at MediaTel’s The Future of National Newspapers conference was told last week.
As the Privy Council is due to rule on the two Royal Charters governing press regulation, the Daily Mail’s editor Paul Dacre could not have chosen a worse week for his rush of poisonous blood to the head says Raymond Snoddy.
Following the launch of weekly magazine editions for both the iPad and Blackberry Z10 smartphone, Grazia will introduce a new ‘shop-able’ magazine app for the iPhone.
Speaking at MediaTel’s Future of National Newspapers event, former editor of the Independent, Chris Blackhurst, issued stark warnings about business models, investigative journalism and the future of content.
Dominic Mills is bewildered by some of the cities bidding for Local TV licences, but is London somehow different? He hears what the bosses behind the Evening Standard’s London Live had to say about the project…
NME is to start charging for access to some online articles, though the publisher has insisted that there are no plans to introduce a full paywall to the site.
QI founder John Lloyd has teamed up with Newsworks to create a new, multi-platform advertising campaign for newspapers. Here, writing exclusively for Newsline, he explains – via a trip down memory lane – why they need it…
Ads that run across a single media brand are deemed to be stronger than those that run across varied content, according to a new study carried out by Heat magazine and Neuro Insight.