Nick Mawditt, global director of insight and marketing at Kinetic, reviews the recent OAA Conference and asks: Where next for Out of Home media in the current climate?The Outdoor Advertising Association’s recent conference – the 3rd Space – took an honest perspective on the state of the medium and how it has fully embraced technology… Continue reading Newsline Feature: Where next for OOH?
Egmont Magazines has launched a new monthly magazine, Playhouse Disney, aimed at 2 to 4 year-olds.Launching this week with a cover price of £2.25, the magazine will have an initial print-run of 100,000 copies.Each issue of the magazine will have branded covermounts; the launch issue will include a giant My Friends Tigger and Pooh ‘Pop… Continue reading Egmont Magazines launches new Playhouse Disney title
Daily Newspaper MarketOverall, the daily newspaper market was down 3.6% year on year in March, although the Daily Star‘s circulation was up a very impressive 13.5%.There was a big year on year drop for the Independent, down by around 16.5%, with other daily titles also recording falls. National Newspaper ABC Figures – March 2009 Daily… Continue reading ABC National Newspaper Round-Up: March 2009
The latest ABC figures show that the Evening Standard‘s circulation dropped 1.3% year on year in March, leaving the evening paper with a total circulation of around 280,500.The afternoon freesheet thelondonpaper saw its distribution remain static year on year, at almost 600,000 copies, while rival title the London Lite was up 1.2% to around 400,500.Morning… Continue reading ABC London Newspaper Focus: Mar 2009
Look magazine is set to kick-start a new £2.5 million national TV advertising campaign this week, with the strap line ‘That’s My Look’.The campaign, which has been developed by the brand’s creative agency Grey London and planned by MediaCom, will launch today with an initial three week burst, followed by sustained activity through the rest… Continue reading Look magazine unveils new TV creative
Press Gazette, the monthly trade magazine for journalists, is set to cease printing after more than 40 years.The magazine’s parent company, the Wilmington Group, said the final issue of the title would be its May edition, which goes on sale this month.A company spokesperson said: “”Unfortunately Press Gazette, along with much of the profession, has… Continue reading Press Gazette to close after 40 years
Rupert Murdoch predicts that newspaper publishers will have to charge for online content due to the lack of revenue generated by the current free model and the advertising downturn.Murdoch said: “Nobody is making money with free content on the web, except search. People are used to reading everything on the net for free and that’s… Continue reading Murdoch: Newspapers will need to charge for content online
The IPA’s latest Bellwether survey published today has found that the rate of decline of marketing spend slowed in Q1 2009, suggesting budget cuts may have reached their peak in Q4 2008.Businesses confidence has also picked up from the all-time low of Q4, with the percentage of companies believing their prospects have improved rising from… Continue reading Q1 2009 Bellwether Report: Turning point for marketing budgets
The Sun has teamed up with Fremantle Media to create a live, interactive gameshow for the The Sun Online in a bid to expand its digital offering.Sun Quiz Live, which will roll-out in the summer, enables users to play against each other in real time, as well as interact with the presenter, crew and their… Continue reading The Sun is set to launch a live TV quiz show
Trinity Mirror is set to close four of its free weekly regional titles and redeploy staff to other publications in the area.The Black Country Mail Extra, Wolverhampton Adnews, Daventry Post and Ashby Herald will all be axed, however, Trinity has confirmed that it will concentrate on other titles in the Midlands region.Trinity will keep running… Continue reading Trinity is set to close four titles
