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The National Readership Survey is currently putting together a development programme which, if it works, will see the body release a multi-platform report including readers’ interaction with media owners’ websites for the first time in 2011.The research body outlined the proposed programme to the NRS Board, whose members include the Institute of Practitioners in Advertising,… Continue reading NRS hopes to publish online data by 2011

US advertising for 2008 was down 2.6% compared to 2007, with preliminary figures from Nielsen putting total US ad spend at $136.8 billion last year. Hispanic cable TV and cable TV were the only two media to show ad growth in 2008, of 9.6% and 7.8% respectively. Cable was the highest revenue -generating medium with… Continue reading US ad spend down 2.6% in 2008

Associated Newspapers launched the first ever free national daily paper in Britain 10 years ago, capturing “young, affluent” readers – some who were new to newspapers altogether and some who made the switch from other easy-reads such as The Sun and the Daily Mirror.The Metro has become one of the world’s largest circulation giveaways as… Continue reading Metro’s 10th birthday

Carat’s press director Dominic Williams is convinced that there is “too much choice” in the men’s magazine market and predicts more closures in 2009.Speaking at MediaTel Group’s ‘Future of Consumer Magazine’ seminar on Wednesday, Williams said: “There is too much choice. It’s a much tougher market now and there will definitely be more closures in… Continue reading Williams: “There is too much choice in the men’s magazine market”

Independent News & Media’s incoming chief executive Gavin O’Reilly rebuffs claims that the struggling Independent titles are up for sale or due to be closed.However, the son of Sir Anthony O’Reilly – who announced plans to step down from INM after 36 years earlier today (see Sir Anthony O’Reilly is set to leave INM)- did… Continue reading New INM chief says Independent is not for sale

Independent News & Media’s long-running chief executive Sir Anthony O’Reilly will step down on May 7 and be replaced by his son, Gavin O’Reilly.O’Reilly has announced plans to retire as chief executive and as a director of the board of the Independent owner in two months time, on his 73rd birthday.He is currently the largest… Continue reading Sir Anthony O’Reilly is set to leave INM

ShortList Media is set to launch a free weekly women’s title to rival glossy magazines like Grazia, following the success of its free weekly men’s magazine ShortList.The publisher’s new title, which will be aimed at affluent ABC1 women in the 25 to 40-yeear-old age bracket, will focus on celebrity and fashion, according to reports.However, ShortList… Continue reading ShortList to launch new women’s mag

Magazines can’t compromise their editorial integrity, despite needing to generate more advertising revenue in the recession, according to the panellist at MediaTel Group’s ‘Future of Consumer Magazine’ seminar yesterday.The panellist all agreed that delivering a quality product and maintaining consumer loyalty and trust is the most important thing in the magazine market, regardless of the… Continue reading Evelyn Webster: “Magazines can’t compromise their editorial integrity”

For the first time, the Audit Bureau of Circulations has released a monthly breakdown of consumer magazine circulations.Covering the July to December period, the ABC figures include more than 200 titles from 33 publishers including IPC Media, Bauer Media, Condé Nast and The National Magazine Company.The new report, which runs in tandem with the six-monthly… Continue reading ABC releases consumer magazine monthly circulation figures

Independent News & Media is to make about 20 compulsory redundancies, according to a report.The Independent plans to make 60 journalists redundant out of a total of 90 job losses, and will impose compulsory redundancies if not enough volunteers come forward, said MediaGuardian.co.uk.Just last week, the National Union of Journalists suspended industrial action at the… Continue reading Independent to make compulsory redundancies