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IPC’s women’s weekly Look is advertising in cinemas for the first time.The title’s debut cinema campaign, targeting its core audience of 15-34 year old women, launches this week before movies The Ugly Truth and Nine.The ads were created by Grey London and bought through Mediacom.Fleur Castell, head of marketing for Digital Cinema Marketing, the cinema… Continue reading Look launches cinema ad campaign

Bauer Media has appointed Chantelle Horton as editor of More! magazine.

Regional newspaper publisher Archant has revealed a 61.6% drop in operating profits for the first six months of the year.

The Financial Times has decided to follow News International’s lead and launch a pay-per-view model for access to the FT.com.

Rupert Murdoch plans to start charging users to access his news websites, including The Times, the Sun and the News of the World by this time next year.In response to News Corporation’s $3.4 billion (£2 billion) net loss for the year to the end of June, Murdoch said the free model era was over.“Quality journalism… Continue reading Murdoch plans to implement pay model for all news sites

Julia Hutchison, COO of the Association of Publishing Agencies (APA), looks at the worldwide success of customer publishing…The UK customer publishing market is booming, with a current value of £904 million, set to rise to over a billion pounds in the UK by 2012. Showing strength, even in tough economic times, the industry has grown… Continue reading Customer publishing on an international scale

US consumers say they rely on newspaper advertisements more than ads in any other medium when they are planning, shopping and making purchase decisions, according to a study commissioned by the Newspaper Association of America (NAA), conducted by MORI Research. Other media, including the internet, trailed newspapers by 20 percentage points as the primary medium… Continue reading US consumers still relying on newspaper ads

National Magazine Company is launching a hard-cover edition of men’s monthly title Esquire.The magazine will go on sale this Thursday, 6 August, at its usual price of £4.25, despite the extra costs involved in its production, according to a report on MediaGuardian.co.uk.NatMags is also producing a special “super size” edition of Harper’s Bazaar, also available… Continue reading Esquire goes hard-cover

Guardian News & Media is reportedly considering options for the Observer, including its possible closure.According to reports across the broadsheet press, GNM is working on a three-year plan which includes ensuring the future of the Guardian.This follows Friday’s trading statement where the company revealed a pre-tax loss of £89.8 million for the year to the… Continue reading GNM could close the Observer

News International has confirmed that the Sunday Times is launching its own website, separate from Timesonline.co.uk.This follows comments from NI that it is pressing ahead with plans for paid content online (see “Too many agencies surviving on share deals to prop up business models”), although it is unknown whether this will feature on the Sunday… Continue reading Sunday Times to get standalone website