Marieclaire.co.uk has had a redesign featuring the brand’s new colours and fonts to match the new look of the print edition.
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Guardian News & Media is axing the distribution of newspaper bulks in order to “increase transparency”.The move will see 12,000 bulk copies of the Guardian removed – which made up 3.9% of its monthly sales in June, according to the latest ABC figures – while 20,000 copies of the Observer will go – 5.1% of… Continue reading GNM axes bulk distribution
IPC Ignite is reporting ABCe audited website figures for a six monthly period for Nuts, NME and Loaded this week.
IPC’s women’s weekly Look is advertising in cinemas for the first time.The title’s debut cinema campaign, targeting its core audience of 15-34 year old women, launches this week before movies The Ugly Truth and Nine.The ads were created by Grey London and bought through Mediacom.Fleur Castell, head of marketing for Digital Cinema Marketing, the cinema… Continue reading Look launches cinema ad campaign
Bauer Media has appointed Chantelle Horton as editor of More! magazine.
Regional newspaper publisher Archant has revealed a 61.6% drop in operating profits for the first six months of the year.
The Financial Times has decided to follow News International’s lead and launch a pay-per-view model for access to the FT.com.
Rupert Murdoch plans to start charging users to access his news websites, including The Times, the Sun and the News of the World by this time next year.In response to News Corporation’s $3.4 billion (£2 billion) net loss for the year to the end of June, Murdoch said the free model era was over.“Quality journalism… Continue reading Murdoch plans to implement pay model for all news sites
Julia Hutchison, COO of the Association of Publishing Agencies (APA), looks at the worldwide success of customer publishing…The UK customer publishing market is booming, with a current value of £904 million, set to rise to over a billion pounds in the UK by 2012. Showing strength, even in tough economic times, the industry has grown… Continue reading Customer publishing on an international scale
US consumers say they rely on newspaper advertisements more than ads in any other medium when they are planning, shopping and making purchase decisions, according to a study commissioned by the Newspaper Association of America (NAA), conducted by MORI Research. Other media, including the internet, trailed newspapers by 20 percentage points as the primary medium… Continue reading US consumers still relying on newspaper ads