More Press articles

We are getting to a point where we are measuring everything online and understanding very little, according to Adam Freeman, commercial director at Guardian News & Media.Speaking at yesterday’s ABCe Interaction event in London, Freeman explained that this is becoming a “real problem for businesses” adding that there are three key areas where measurement needs… Continue reading Adam Freeman: We’re measuring everything online and understanding very little

Giving an agency perspective on online audience measurement at yesterday’s ABCe Interaction event, Pete Robins, deputy chair, IPA Digital and founding partner of Agenda 21, said that although agencies have become better at handling online data, they still have a long way to go.“Data is the thing that will drive our industry – agencies are… Continue reading ABCe Interaction: Still room for agencies to improve

German publisher Burda has relaunched its real-life weekly Full House! magazine and reduced its cover price to 50p.The new-look title will feature a new 12-page weekly pullout, “Beat the Credit Crunch”, in a bid to appeal to readers who are feeling the economic pinch, according to reports.Editor Dave Claridge said Full House! is now more… Continue reading Burda relaunches Full House!

Press Gazette, the newspapers’ trade magazine will continue to publish under its new owner Progressive Media.Earlier this month, the title’s former parent company, the Wilmington Group, announced that the magazine would cease printing after the May edition due to the current economic conditions (see Press Gazette to close after 40 years).At the time, a company… Continue reading Press Gazette lives on

UK-listed shares in Independent News & Media are up over 20% amid claims that the new board will offload its loss-making Independent and Independent on Sunday titles.Experts have been called in to review the group’s books in the past few weeks with a view to creating a turnaround strategy for the heavily-indebted Irish media company,… Continue reading Independent share price up amid sale hopes

Newsquest Specialist Media has launched a new bi-monthly sports magazine called Fighting Fit.The new title is set to provide information and advice to combat sports enthusiasts on health, nutrition and training techniques, as well as product reviews, technical advice and fighter profiles.Newsquest said it aims to target readers with an interest in combat sports, from… Continue reading Newsquest launches new sports title

The government is looking at introducing a fast-track legislation later this year to relax ownership regulations in a bid to help local newspaper and radio companies.The quick-fix bill, which would have relatively few clauses, would allow the government to change existing laws without introducing new primary legislation, according to reports.However, it is unlikely to extend… Continue reading Government to relax local media ownership rules

Newsquest’s advertising revenue fell 38.7% year on year in the first three months of 2009.Financial results published by the regional newspaper publisher’s US parent company Gannett also show that UK classified advertising revenue was down 45.1% in the first quarter.Craig Dubow, chairman, president and chief executive of Gannett, said: “Our results reflect the pressure on… Continue reading Newsquest’s ad revenue down 38.7%

Panini’s Bliss magazine, aimed at teenage girls, has undergone a redesign featuring a new-look logo.The revamped mag will hit newsstands on April 22 supported by a sampling campaign, retail promotions and press marketing.As well as a new logo, the title will also feature new columnists and updated page layouts.It will retain its current cover price… Continue reading Bliss magazine gets new look

Newspapers could lose out by ditching their print editions and going online-only, according to a new study from City University.The study, focussing on Finnish financial newspaper Taloussanomat which went online-only in December 2007, found that although costs can be cut, revenues could be in danger.The paper, which went fully online following heavy financial losses, saw… Continue reading New study examines problems facing online-only newspapers