We were expecting a ‘healthstyle’, but assailed with opening page advertisements for BMW and DKNY, Bare looks more like a ‘wealthstyle’. Far from the chirpy, technicolour format of Shine or Zest, John Brown’s latest offering has an earnest, white-space and small print design reminiscent of Frank (uh-oh!) and at least some of that title’s seriously… Continue reading First Issue Review: Bare- ‘Wealthstyle’ from John Brown Publishing
NRS figures for the six month period ending July 2000 shows a continuing decline in newspaper readership. A 4.3% drop was seen overall, with more than half of all titles losing more than 2% of their readers.Despite its March revamp, readership of the Times continues to drop. Figures for July show a fall of 14.3%,… Continue reading National Newspaper NRS Round-Up – July 2000
According to the FIPP/Zenith World Magazine Trends 2000/2001 report, Global ad spend, which has been rising steadily since 1994, is set to increase by 5-6% annually until 2002. In 1999, the total global adspend figure for magazines was $40bn which was a 6% increase on 1998.
The huge surge in home ownership of PCs and gaming consoles has created some fertile publishing ground for consumer magazine groups over the last few years. The PC leisure and internet market – excluding gaming titles – has gone from strength to strength. Ten years ago this sector was served by just one title, What… Continue reading Feature: Changing Trends Affect Gaming Magazine Market
This edition is a revised version of the original report.Recent launches dominated the market in the first half of 2000, with 6 titles reporting for the first time. Nintendo magazines suffered badly at the expense of the more popular Sony Playstation and Sega Dreamcast, according to the latest ABC figures for the six-month period to… Continue reading ABC Report Update: New Launches Steady Volatile Gaming Market
Circulation figures of home interest titles suffered a 4.5% decline in a year on year analysis, according to the latest ABC report. Some titles in particular suffered rather miserable figures, and leading the way are Feng Shui For Modern Living which took a 27.5% drop in sales, closely followed by Homes & Ideas, which fell… Continue reading IPC Retains Its Hold On Home Interest Market
The latest figures from the Audit Bureau of Circulation’s (ABC) show a little improvement for consumer music magazines. Year on year the sector fell only 0.5%, an improvement from the 9.8% drop in the previous report. However, the main publishing companies yet again showed drops in circulation with Emap’s Sky the greatest casualty, falling 46.3%… Continue reading Dance Titles Keep Music Sector’s Head Above Water
Women’s weeklies took a dive in the ABC report for the period Jan – June 2000. The market appears to have slumped with the majority of titles seeing a drop in sales in a year on year comparison.Nothing much has changed with the leader board. Bauer’s Take A Break is down on last year’s figure… Continue reading Take A Break Retains Huge Lead In Women’s Weekly Market
The overall trend within the teenage magazine market was one of decline, with a 1.4% fall in sales across the sector, according to the latest ABC figures. DC Thompson’s Shout was the worst hit, with a 17.1% drop, closely followed by Emap’s J17 which tumbled 16.1%.However, there was good news for Smash Hits, Girl Talk… Continue reading Emap’s Hold On Teenage Market Slips
Rumours of a demise in the men’s lifestyle sector have been exaggerated judging from the latest circulation figures released by ABC. Speculation was rife that sales had peaked following the spectacular upsurge in the mid-nineties. However, it would appear that millennium man is not quite ready to give up his glossies.FHM continues to account for… Continue reading Men’s Lifestyle Market Makes A Comeback
