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Use of the internet in the US is starting to eat into consumers’ use of other media, with 20-24% of respondents to a Content Intelligence survey claiming to have cancelled subscriptions to magazines since they started using the Net. The survey shows that the Web rapidly becomes the favourite source for both personal and special… Continue reading Net Usage Hits Other Media, With Newspapers Least Affected

People are more receptive to new ideas and information on Sundays, when they are most relaxed, and often turn to Sunday newspapers for the information they seek, according to the second annual Sunday in America study from PARADE magazine. MediaPost reports that this is a boon to publishers and advertisers, as the ‘Sunday state of… Continue reading Sunday Readers Are More Receptive, Says Survey

Four-colour, full page newspaper ads capture more attention from readers than do quarter-page ads, according to new research conducted by Roper Starch for the Newspaper Association of America (NAA). The study – which gauged readership of more than 650 newspaper display ads across a variety of national and retail advertising categories – found that full-page… Continue reading NAA Study Shows Which Newspaper Ads Work

Month On MonthNational Newspaper circulation data for June 2001 has just been released and month on month analysis of the figures shows that circulation across all titles has risen by 0.3% or 106,604 copies sold.Sport First suffered the greatest loss in terms of percentage change in circulation, dropping 14% month on month. This equates to… Continue reading National Newspaper ABC Round-Up June 2001

The Newspaper Association Of America reports that newspaper advertising expenditure for Q1 2001 will come in at around $10.4 billion, a decline of 4.3% over 2000, according to preliminary estimates. “Obviously, it would be hard to match the incredible gains of last year, particularly in national, which registered an 18.7 percent gain in the first… Continue reading US Newspaper Adspend Declines For The First Time Since 1992

The first monthly lifestyle mag aimed at male teens between 13 and 17 was launched yesterday. Gear magazine, published by Paragon, costs £2.99 and cashes in unashamedly on the pester power element now dreaded by all parents. Gear is aimed at “technologically aware, affluent and highly active consumers with virtually unlimited spending power” and blends… Continue reading Gear – First Issue Review

The NRS figures for the six month period ending May 2001 show a continued decline in national newspaper readership. The sector overall was down 3.7% compared to the same period last year with all but five titles losing readership.The Daily Express continued to suffer, experiencing the greatest loss in terms of actual readership, dropping over… Continue reading National Newspaper NRS Round-Up – May 2001

Newspapers continue to reach the majority of American adults every day and particularly on Sundays, according to figures from the Newspaper Association of America (NAA), reported on MediaPost. On an average weekday, 78.2 million adults read a newspaper and across the whole week this rises to 101.8 million adults. The average Sunday commands 91 million… Continue reading Newspapers Continue To Reach Majority Of Americans, Say NAA Figures

CIA MediaLab has published comparisons between the circulations of national newspapers and the amount of adspend they command. The results showed that increases or decreases in circulation do not necessarily correspond with an increase or decrease in adspend, demonstrating that the ill-effects of a circulation drop may take some time to filter through to the… Continue reading Circulation Has Limited Effect On Ad Revenue, Says CIA

In the US, the Audit Bureau of Circulations has added a demographic readership survey, the Magazine Subscriber Profile Verification Audit Report which provides information on the gender, age, education level and employment status of subscribers. “It will give greater profile to subscriber studies, so there will be more clout within the buying community,” says John… Continue reading ABC USA Launches Demographic Audience Profiling Scheme For Magazines