Month on MonthNational newspaper circulation data for April 2001 has now been released. The figures reveal that the loss sustained in circulation across all titles has not been too severe in a month on month analysis, falling just 0.5% or just over 120,000.The greatest loss in terms of percentage change in circulation was at the… Continue reading National Newspaper ABC Round-Up – April 2001
According the first National Internet Study by Scarborough Research, 23% of online consumers said that they watch less television now than they did before they started using the internet. Although 50% of internet users reported that a tv was on in the room where the internet was used most often and 91% said that they… Continue reading TV Viewing In Decline As Net Popularity Increases
Readership of national newspapers showed a year on year decline of 3.3%, according to NRS figures released for March 2001.Among only four titles which managed a year on year increase for the six month period were tabloids the Sun and the Mirror. The Sun still leads the field, with a readership which grew 1.8% to… Continue reading National Newspaper NRS Round-Up – March 2001
Total US magazine advertising revenue for October totalled $1,629,475,871, according to the Publishers Information Bureau (PIB) representing a 9.6% decrease on October 2000 and total advertising pages for October were 23,237, down 16.8% on last year. Year-to-date advertising revenue decreased by 3.4%, $13,349,187,089 for the period January to October 2001, and ad pages for the… Continue reading US Magazine Advertising Suffers Further Declines
—> New research from the Advertising Association suggests that business to business magazines will suffer due to the forthcoming slump in ad spending. Despite a predicted rise in advertising revenue for b2b magazines of 48m (to £1.38 billion) this represents a decline in growth year on year, 3.5% for 2000-2001 compared to 5.3% in 1999-2000.… Continue reading B2B Magazines Suffer As Adspend Falls
Month on MonthThe Audit Bureau of Circulations (ABC) has released national newspaper circulation data for March 2001. Total circulation across all titles fell by 1.1% month on month, with eight titles seeing slippage in their individual circulations.The largest gains were at the Sunday Express, which added nearly 90,000 or 9.9%. However, so far Richard Desmond’s… Continue reading National Newspaper ABC Round-Up -March 2001
Newsprint costs in the US are set to fall in 2002, according to forecasts from Merrill Lynch. The broker says that costs will drop by 16.5% this year, boosting newspaper companies’ operating margins. However, newsprint costs are expected to rise by 23% in 2003. As a result, Merrill Lynch is modelling for an average 10-12%… Continue reading Newsprint Costs To Fall In 2002 But Rise In 2003
According to a recent survey by Folio:, a trade magazine for magazine publishers, more than 200 of the top 500 magazines in the US distribute free online newsletters believeing this to be a good way to drive traffic to their sites. Opinion was divided on whether such newsletters were a good source of revenue though,… Continue reading US Mags Make Use Of eNewsletters To Drive Traffic
The latest figures from the NRS show a decline in national newspaper readership for the six month period ending February 2001. Overall the sector was down 3.6% compared to same period last year, with just four titles showing an increase.The Daily Star took the greatest tumble, losing almost 16% of its readership or 250,000 readers.… Continue reading National Newspaper NRS Round-Up – February 2001
The national press market continued to decline during 2000 with overall circulation down 1.3% and readership slipping 5.5%. The popular papers were the worst affected by circulation falls while quality titles took the brunt of the fall in readership.Popular Sunday papers suffered the worst circulation falls over the year, losing 3.4% of average annual sales… Continue reading National Press Market Round-Up – 2000
