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The very tough trading conditions in the US hi-tech advertising market continue, according to figures for United Business Media’s (UBM) CMP Media, released this morning. The group says that advertising page volumes at CMP declined by 38.3% in December 2001; in November volumes fell by 39.8%. This suggests that the decline is stabilising, but in… Continue reading US Hi-Tech Ad Market Remains Weak, According To CMP Figures

US newspaper advertising has remained soft since 11 September and looks weak going into 2002, according to analysts at ABN Amro. The broker warns that whilst there is some expectation that an early recovery will transpire, it is likely that there there will be a retraction by advertisers as it becomes clear that a late… Continue reading US Newspaper Revenues Remain Weak In Early 2002

Worldwide spending on magazines is set to rise by over 27% by 2005 according to a new report from PricewaterhouseCoopers, says the PPA. The report forecasts that magazine advertising, highly sensitive to changes in the economy, tends to grow faster than other media during times of economic expansion. PWC forecasts that the magazine market will… Continue reading Worldwide Magazine Spending Set To Rise 27% By 2005, Says PWC

The Newspaper Association of America (NAA) is predicting a moderate growth of just under 1% in advertising revenues for 2002, president and chief executive John F. Sturm, told a conference at the end of last week. “Don’t look for a bounce, but a slow crawl,” he is quoted by TechNews as telling delegates. By the… Continue reading US Newspapers To Show Modest 1% Growth In 2002, Says NAA

The UK’s regional press industry outperformed all other media in Q3 2001 and is set to finish the year as the only medium to show a positive growth, according to figures from the Advertising Association. Regional newspapers saw ad revenue rise by 1.3%, or £9 million, year on year in Q3, whilst the full year… Continue reading Regional Press Outperforms UK Media Growth

Once again, ABC figures for national newspaper circulation were down in a month on month comparison. December’s figures showed an overall drop of 2.7% compared to November’s total.One of a handful of increases was at the Financial Times, which increased its circulation by over 17,000 or 3.5% compared to November. The Sunday Express, not usually… Continue reading National Newspaper ABC Round-Up – December 2001

US magazine adspend continued to decline in December according to the latest figures from the Publishers Information Bureau. Following continued decline in November (see Forecasts), revenues for December are down 11.2% on the same period last year. For the period January to December 2001, revenues fell by 19.4% on last years total. Ad pages were… Continue reading US Magazine Adspend Decline Continues In December

NRS figures for National Newspapers in November show that the market as a whole remained relatively stable year on year, slipping just 0.2%. However, this was not to say that movement was not seen at individual titles, where fortunes were decidedly mixed.Titles on the up in November included the Daily Star, which added 12.2% or… Continue reading NRS National Newspaper Round-Up – November 2001

Recruitment advertising revenue represented 26.1% of the £1.8bn spent on classified ads in the regional press during 2000 (Advertising Association Yearbook). With over 50% of UK residents now in the online habit (Office of National Statistics), increasing numbers of online recruitment sites are poised to claim a cut of this revenue. Several of the UK’s… Continue reading Recruitment Websites Will Cut Into Classified Revenues

According to the Publishers Information Bureau, total US magazine revenue fell again in November to $1,582,558,240 – an 11.2% decrease on last year. Advertising pages were down 17.3% on last year to 23,053. Advertising revenue for the year to date decreased 4.3% on the same period 2000 at $14,907,644,194 and ad pages were 219,554, down… Continue reading US Magazine Revenues Tumble Further In November