Nova, the epitome of fashion and feminism from 1965-75 has been relaunched today by IPC. Aiming to offer an edgier alternative to women’s fashion glossies, the last time its target readers saw the bubble-print masthead -retained for the re-launch- they were probably in nappies and orange terry towelling, if they had even been born.This may… Continue reading First Issue Review: Nova: The Fashion Magazine Reborn?
Month On MonthMonthly national newspaper circulation figures for March, released by the ABC this week, show an impressive increase in sales from the Racing Post, which climbed 20% compared to February, and a significant increase by the Financial Times, which saw its circulation base grow by almost 6% compared to last month.The Sunday Business saw… Continue reading National Newspaper ABC Round Up – March 2000
Aura is Eve Pollard’s Parkhill Publications latest offering following the launch of Wedding Day last year. It is to be published monthly and the cover price is £2.50.Aura aims to target ABC1 women with an average age of 40 – the ones who “read Honey, wore loon pants and Biba T-shirts, screamed at The Monkees,… Continue reading First Issue Review: Aura: Jaffa Cake Years
A quick glance at a selection of current ads will confirm the fact that sport most definitely sells; possibly even more effectively than sex in the case of Premiership football. It is perhaps surprising, then, that there are currently no general sports consumer magazines on the market, with most publishers concentrating on specific sports or… Continue reading Feature: Sports Mags Market To Broaden With New Launches
There has been a further increase in the overall decline in national newspaper readership, according to the latest figures released by the National Readership Survey (NRS). A year-on-year analysis shows the whole sector falling 3.1% – or 2.2 million readers – for the six month period ending February 2000.The largest falls came from the Sunday… Continue reading National Newspaper NRS Round Up – February 2000
Weekly titles showed the most steady performance year on year in the latest regional newspapers circulation figures released by the Audit Bureau of Circulations (ABC) this week. The sector is led by Cornwall’s West Briton Series which had a weekly circulation of 50,616 copies for the July-December 1999 period; this is virtually no change on… Continue reading Top Regional Weeklies Hold Steady In Latest ABCs
The Manchester Evening News is the country’s biggest-selling regional newspaper, according to the latest figures released by the Audit Bureau of Circulations (ABC) this week. The Manchester daily title takes the top spot from the Birmingham Evening Mail, which has been suspended by the ABC following the discovery that it was reporting false circulation figures… Continue reading Flagship Regional Titles See Fall In Sales
Month On MonthMonthly national newspaper circulation figures for February, released by the ABC this week, show a fairly solid performance from the News International titles. The Sun, Times, Sunday Times and News Of The World all show improving sales when compared to January’s figures.Elsewhere, the Financial Times continues to grow its circulation base, up 3.2%… Continue reading National Newspaper ABC Round-Up – February 2000
There has been an increase in the overall decline in national newspaper readership, according to the latest figures released by the National Readership Survey (NRS). A year-on-year analysis shows the whole sector falling 2.3% – or 1.6 million readers – for the six-month period ending January 2000.The largest falls during the period came from the… Continue reading National Newspaper NRS Round-Up – January 2000
The Newspaper Society has been campaigning for some time to increase the profile of the regional press amongst national advertisers and their agencies. It is the Society’s long-term aim to gradually increase the percentage of national display advertising that regional newspapers take. However, this month sees the closure of The Word, a cross-company sales shop… Continue reading Feature: Regional Publishers Must Work Hard To Attract National Advertisers
