Month On MonthNational Newspaper circulation data for June 2001 has just been released and month on month analysis of the figures shows that circulation across all titles has risen by 0.3% or 106,604 copies sold.Sport First suffered the greatest loss in terms of percentage change in circulation, dropping 14% month on month. This equates to… Continue reading National Newspaper ABC Round-Up June 2001
The Newspaper Association Of America reports that newspaper advertising expenditure for Q1 2001 will come in at around $10.4 billion, a decline of 4.3% over 2000, according to preliminary estimates. “Obviously, it would be hard to match the incredible gains of last year, particularly in national, which registered an 18.7 percent gain in the first… Continue reading US Newspaper Adspend Declines For The First Time Since 1992
The first monthly lifestyle mag aimed at male teens between 13 and 17 was launched yesterday. Gear magazine, published by Paragon, costs £2.99 and cashes in unashamedly on the pester power element now dreaded by all parents. Gear is aimed at “technologically aware, affluent and highly active consumers with virtually unlimited spending power” and blends… Continue reading Gear – First Issue Review
Newspapers continue to reach the majority of American adults every day and particularly on Sundays, according to figures from the Newspaper Association of America (NAA), reported on MediaPost. On an average weekday, 78.2 million adults read a newspaper and across the whole week this rises to 101.8 million adults. The average Sunday commands 91 million… Continue reading Newspapers Continue To Reach Majority Of Americans, Say NAA Figures
The NRS figures for the six month period ending May 2001 show a continued decline in national newspaper readership. The sector overall was down 3.7% compared to the same period last year with all but five titles losing readership.The Daily Express continued to suffer, experiencing the greatest loss in terms of actual readership, dropping over… Continue reading National Newspaper NRS Round-Up – May 2001
CIA MediaLab has published comparisons between the circulations of national newspapers and the amount of adspend they command. The results showed that increases or decreases in circulation do not necessarily correspond with an increase or decrease in adspend, demonstrating that the ill-effects of a circulation drop may take some time to filter through to the… Continue reading Circulation Has Limited Effect On Ad Revenue, Says CIA
In the US, the Audit Bureau of Circulations has added a demographic readership survey, the Magazine Subscriber Profile Verification Audit Report which provides information on the gender, age, education level and employment status of subscribers. “It will give greater profile to subscriber studies, so there will be more clout within the buying community,” says John… Continue reading ABC USA Launches Demographic Audience Profiling Scheme For Magazines
New figures from Content Intelligence reveal worrying trends for print newspapers and examines the factors affecting readers’ decisions as to what form their daily news consumption takes. Those with most useage and experience of the internet relied less on newspapers for information, as John McIntyre, managing editor for Content Intelligence points out. “The Internet is… Continue reading Newspapers Will Lose Out To Internet As Usage Increases
US magazine advertising volumes were down by 17% in May and 9.4% in April, according to new figures released by the Publishers Information Bureau (PIB). In the year to date magazine revenue is down by 1.5% on volumes which declined by 9.4%, according to an analysis of the PIB data by ABN Amro. It is… Continue reading US Magazines Volumes Drop 17% In May, As Tech Sector Worsens
Not a day goes by at present when there isn’t some mention of the dotcom boom fall-out or the advertising slowdown that have plagued media companies so far this year. Revenues at ITV have been particularly hard hit as recent figures from Granada and Carlton have shown. Shares tumble; brokers downgrade; media-land sulks. It is… Continue reading Insight Analysis: National Papers’ Display Pages Hold Strong
