More Research articles

The Media Leader is excited to reveal the finalists of the 2026 Adwanted Media Research Awards.

There will be lots of key research coming out in 2026, The Media Leader asks research experts what they are most looking forward to.

There has been plenty of invaluable research published this year, The Media Leader reached out to the research community to for their top picks.

Barb’s chief operating officer, Caroline Baxter introduces new the Barb Data Hub and where it fits within the ecosystem. 

Ipsos’ associate director reflects on the takeaways from three action-packed days at the MRG conference.

Media budgets are expected to grow “confidently” in 2026, with UK marketers signifying a shift back to brand investment in an effort to rebalance years of performance-driven focus.

Denise Turner, a leading figure in media research for over three decades, died on Friday at age 58.

Marketers risk “doing less with less” as new research finds budget, not ROI, is a bigger driver of media effectiveness, despite marketers perceiving the opposite to be true.

New research shows that investing in high-attention media channels is more profitable than investing in low-attention ones. But in the past decade, adspend is going the other way. The report’s authors unpack why and what can be done to improve media effectiveness.

Radiocentre’s High Gain Audio study has demonstrated that audio is one of the most profitable media channels.