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The fieldwork for IPA multi-media research survey, TouchPoints, will now be carried out by TNS.The project was firstly awarded to NOP, whose proposed placement methodology involved a further survey being carried out on the back of the existing FRS. But after this failed to produce the anticipated response, the IPA went back to the initial… Continue reading TNS to work with IPA on Touchpoints Survey

For 16-24s, reading a national newspaper during the average week is more likely than visiting the pub, according to the latest research from the Newspaper Marketing Agency. The first detailed study of youth newspaper reading habits shows that 77% (5.6 million) of 16 to 24 year-olds read a national newspaper every week, compared with just… Continue reading 16-24s Prefer Newspapers To Pubs

The Institute of Practitioners in Advertising has secured some of the UK’s biggest media owners to support the long-awaited launch of the industry’s first single-source media planning tool.The new TouchPoints initiative is the result of an extensive industry-wide consultation and has been created to fill the gaps between the existing trading currencies used across different… Continue reading IPA Unveils Single Source Media Planning Tool

The IPA has today launched a wide-ranging research initiative providing the advertising industry with a single source media survey. Lynne Robinson, research director at the IPA, explains why a credible multi-media measurement system is needed to boost the perceived professionalism of the industry …It seems that everyone, these days, is calling for multi-media measurement to… Continue reading NewsLine Column: Introducing Multi-Media Measurement