With the National Readership Survey under review, questions about the nature of joint industry research remain. Could media owners choose to go it alone, asks Research the Media’s Richard Marks.
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The future role of JICs – the Joint Industry Councils that manage the different audience measurement ‘currencies’ – dominated this year’s Future of Media Research conference. So what does the future have in store?
10 March will see the return of the popular Future of Media Research conference – including debates, a world-first research exclusive, early findings from the new Connected Screens tracker and a line-up of extraordinary talent.
The winners of the inaugural Mediatel Media Research Awards were led by Sky Media, which took the Grand Prix along with Best Media Research Tracking Project for Sky AdSmart.
Richard Marks, chair of the judges for next week’s Media Research Awards, says the entries tell us a lot about the state of the sector – and that the awards themselves matter to the future success of the industry.
As virtual reality technology finally heads for the consumer market, Lieberman Research Worldwide’s global CEO Dave Sackman says it’s more than just gamers that will benefit.
How can brands speak to a more tech-savvy and fluid family unit? OMD UK’s Rian Shah uses the findings of a major new research project to find out.
Richard Marks, research director for asi, reflects on the main themes of the 2014 TV and Radio Symposium – and wonders whether 15-24 year-olds will inevitably end up just like their parents…
The findings of the neuroscience-based research conclude that the general industry view that it is the platform that drives behaviour, rather than the content, should be called into question.
New findings and a progress update have been shared with industry from BARB’s Project Dovetail – the measurement body’s new hybrid measurement system for full cross-platform reporting.