More Research articles

Research from The Trade Desk stressed that advertisers should not mistake reach for value.

The IPA’s research director discuss her new remit, the forthcoming AMRAs and how she views the state of media effectiveness as media owners move towards providing outcomes-based measurement for clients.

The standard deadline is 1 October.

A new study of recently mandated transparency data under the EU Digital Services Act found that millions of users of social platforms in the region post in languages without any human moderation.

The JIC is seeking improvements to methods and techniques for the 2027-2029 contract.

The 11th edition of the awards will be open for entries on 1 September.

IPA study also found that a considerable proportion plan to take a break from social media.

As Denise Turner leaves Route, she shares what she learned about running a business, how JICs work and Route’s superpower. 

While this is the first time it has occurred in IPA TouchPoints’ 20-year history, mobile screen time and TV viewing have a different emotional impact on the user.

However, this is only the case if distinctive brand assets are used, according to a new study from VCCP Media and Amplified which examined creative and media’s combined impact.