Global’s research project on first- and third-party data scooped the top prize in a ceremony in London.
More Research articles
The way budgets are set needs to reflect the turbulent times marketing finds itself in. Old tools are no longer equipped to do the job.
Liz Landy, Ipsos’ global head of audience measurement, will leave the company at the end of February, The Media Leader has learned.
The TV audience measurement body has chosen BVA BDRC to carry out a study to help shape the future of CFlight.
Mediatel Connected’s head of research Anne Tucker brings highlights from the Media Research Group conference, from overarching themes and standout speeches, to shenanigans outside the conference room.
Rajar, the radio audience measurement service, has appointed two people to take over from research director Paul Kennedy who is stepping back after 22 years.
Lea Karam, senior behavioural consultant & scientist at behavioural planning and media buying agency TotalMedia, urged marketers at The Future of Brands to consider the possibilities of AI-driven technologies beyond popular tools like ChatGPT.
Sky & MTM’s research project, “Fuelling the development and impact of Sky Glass”, won the coveted Grand Prix at Thursday’s Mediatel Media Research Awards ceremony.
The awards recognise and celebrate the organisations and people that are driving innovation and development in UK media research
Route CEO Denise Turner outlines eight principles on how advertisers should measure and use measurement for success.