More Research articles

Aggregate attention time matters. It’s astonishing that some in our industry still don’t take attention time seriously. 

The former PwC partner on the highlights and challenges of the programmatic supply chain transparency study, which picked up a Grand Prix at the 2022 Media Research Awards.

TV is considered the most representative, while radio showed the strongest improvement, a new study found.

Trade body research in the past decade shows that no medium is an island and we work better together. Denise Turner reflects on a changing of the guard and insight lessons from these 10 years.

Early entry deadline is 9 October.

Amid huge changes in audience behaviours and technical developments in the past decade, the best media research continues to answer real business challenges.  

The panel hails from trade bodies, agencies and other companies, alongside The Media Leader’s editor-in-chief.

Impressions are a modern-day version of 1215’s “London quarter”. But the clamour to create an equivalent metric across all media is problematic — we need to start with education. 

The scheme, in its 10th year, will introduce a new category.

Gowen has worked at Reach Solutions, ITV and Channel 4.