There are many examples of media companies getting it wrong. But how did they themselves into this mess in the first place, asks Stephen Arnell.
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In brief: Google has created a waitlist for users interested in helping test the company’s latest LaMDA 2 (Language Model for Dialog Applications) AI chatbot.
In brief: “The graphics in Horizon are capable of much more,” wrote Zuckerberg.
In brief: TikTok has launched three shopping ad formats to “help brands maximise the ecommerce potential of the platform”.
Many have jumped on the metaverse bandwagon, but has the end user been forgotten?
In brief: the chatbot, which users can interact with as Meta tests and tweaks the AI, has reportedly repeated far-right and anti-Semitic conspiracy theories.
Reach should not be the only consideration for advertisers, who can help the development and growth of an influencer in their media journey.
If Facebook can’t even sort out its current problems, what hope is there really for the metaverse vision, asks the editor.
Facebook is faced with more evidence of not doing enough to prevent online abuse, so why is Zuckerberg developing a Metaverse?
In holding Facebook to account, Damian Collins’ ‘Grand Committee’ of lawmakers was a theatrical master-stroke – as was using one of the tricks of the broadcasting trade to highlight the non-appearance of Zuckerberg.