Analysis: Limiting teens’ usage of TikTok could create artificial scarcity of content and ad inventory, media buyers warn.
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Under-18s will have to make an active decision to extend their screen time on the app beyond an hour per day and caregivers will be given more tools to monitor and control app usage.
Research suggests that the majority of planners think so. But a publication set to be released by the Advertising Association’s Credos think tank suggests otherwise…
A booming and evolving global sports industry requires uncomfortable changes and a provocative approach to embrace the new way and thrive.
In brief: It is the first time Pinterest has partnered with a UK agency network in this way.
In brief: Miroma Group has bought a majority holding in former Manchester United captain Gary Neville’s content company Buzz16.
At best campaign KPIs can be effective, but at worst they are useless and misleading. How should you choose what is right for your campaign?
Strategy Leaders: If advertisers do not redefine what ‘peak’ is in the changing media landscape, they risk missing opportunities to reach engaged audiences.
Over 6 million people in the UK and nearly 59 million people in the US use social media influencers on TikTok, Instagram, and Facebook for health information.
As society seems to prize the young, brands should not ignore their struggles and need to adjust their messaging and media accordingly in the long-term.