The Media Plan: Irn-Bru’s latest campaign uses an integrated video-led media strategy across “key Gen Z focussed” channels.
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NewsGuard has expanded its services to Australia and New Zealand in a move that will pit the digital news trust ratings company against the heart of Rupert Murdoch’s publishing empire.
The change is the latest evidence of an adjustment in Meta’s short-term strategy.
As a result of changing habits between generations, only OOH consistently delivers over 90% weekly reach across all age groups.
Through its member status, IMTB will provide direct representation of the influencer marketing sector to the committee.
Analysis: Limiting teens’ usage of TikTok could create artificial scarcity of content and ad inventory, media buyers warn.
Under-18s will have to make an active decision to extend their screen time on the app beyond an hour per day and caregivers will be given more tools to monitor and control app usage.
Research suggests that the majority of planners think so. But a publication set to be released by the Advertising Association’s Credos think tank suggests otherwise…
A booming and evolving global sports industry requires uncomfortable changes and a provocative approach to embrace the new way and thrive.
In brief: It is the first time Pinterest has partnered with a UK agency network in this way.