Covid-era digital consumption habits have remained sticky, providing both opportunity and brand safety challenges for advertisers.
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In the week following Elon Musk’s takeover of Twitter late last month, popular misinformation-spreading Twitter accounts saw a 57.04% increase in engagement on the platform in the form of likes and retweets.
In brief: Contract workers’ terminations come as Omnicom and WPP media buying agency GroupM have reportedly urged clients to pause spend on the platform.
100% Media 0% Nonsense: Commercial media could prove remarkably resilient in this recession compared to previous downturns, writes the editor.
In brief: top exec exits have prompted concern at the US FTC over whether the company would be able to abide by its regulations.
In brief: the Facebook and Instagram parent company is reducing its workforce by 13%.
Many seeking an alternative to Twitter have moved to Mastodon, an interconnected platform of decentralized, self-hosted microblogging sites. What will be the knock-on effect for advertisers?
A raft of recent company earnings reports demonstrates that we have reached the end of an era where advertising supported the exponential growth in online channels.
In brief: Meta is planning to lay off “many thousands of employees” beginning this Wednesday at the earliest.
In brief: Former Twitter CEO and co-founder Jack Dorsey has apologized for the layoffs, saying he grew the company size too quickly.