Digital advertising will not be “immune” from tightening marketing budgets, IAB’s UK chief has warned, after the trade body found the market grew 15% in the first half of 2022.
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In brief: nine in 10 political disinformation ads tested by researchers were approved by TikTok, despite its purported ban on political advertising.
Nearly half of all purchases were for £20 or less, implying the developing social market is leaning towards attracting consumers of smaller luxuries.
In brief: The number of concurrent users in Horizon Worlds is less than Second Life, which debuted in 2003.
Why does it take the death of a young girl to get answers from Facebook in public and on the record in this way, asks the editor.
In brief: Meta is freezing hiring and will restructure teams, including by reducing headcount.
In brief: the figure represents around 1% of total videos posted on the platform, in line with previous reports throughout 2021.
In brief: TikTok could face a £27m fine after an investigation by the UK’s Information Commissioner’s Office.
Accounts belonging to politicians, political organizations, or governments will not have access to features like gifting, tipping, and e-commerce, and will be ineligible for TikTok’s Creator Fund.
In brief: Meta VP Vivek Sharma, who heads the Horizon metaverse platform, is leaving the company for another undisclosed opportunity.