In brief: Marne Levine has announced she will step down from her role as Meta’s chief business officer next week.
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Steve Hatch, VP for Northern Europe at tech giant Meta announced on LinkedIn and Facebook he would be leaving the company later this year.
In brief: TikTok has become the UK’s most downloaded app, according to research from social-media marketing agency We Are Social.
In the emerging community economy, brands can serve as the reason and the means through which people connect.
Analysis: After a tough year for Facebook, Instagram and WhatsApp, Mark Zuckerberg is talking less about the metaverse and more about issues closer to advertisers’ hearts.
The UK ad market will grow by 3.8% to a total of £36.1bn in 2022, according to the latest quarterly Advertising Association/Warc Expenditure Report.
In brief: TikTok employees reportedly intervene to hand-pick videos to boost their distribution, a process known internally as “heating”.
In brief: the layoffs are equivalent to about 6% of its global workforce.
Paid advertisements and social media posts spreading false or misleading claims about the climate crisis spiked in the lead-up to and during COP27 in November.
Can AI-enabled tools help to provide suitability at scale on social platforms?