Magna has downgraded its 2023 ad industry growth forecast by 1.5 points, but described impressive performance by traditional media companies in 2022.
More Social Media articles
The tech giants could belatedly be persuaded to take their responsibilities as publishers seriously, but only if there are laws backed up by large enough fines.
Interview: Podcasts have often been compared to radio and music streaming, but Ross Adams has his eye on rapidly-growing influencer marketing budgets.
HSBC is trying to “stop people in their tracks” with an array of targeted social media ads that lay out “horrifying and unexpected” facts about economic abuse.
In brief: Dara Nasr, UK managing director at Twitter, is understood to have left the company after ten years.
In brief: hundreds more Twitter employees are said to have left the company yesterday following Elon Musk’s ultimatum that they agree to a more “hardcore” work environment.
Some advertisers might not mind Twitter lapsing into obscurity. But another platform is likely to emerge quickly.
Ofcom is weighing a wide swath of additional regulatory measures for online media.
In brief: employees must commit to “long working hours at high intensity” by Thursday or else leave the company with severance pay.
Richard Costa-D’sa, head of industry, media agency at Meta, tells The Media Leader about his most insightful mistake and what the business is planning to do differently in 2023.