Some advertisers might not mind Twitter lapsing into obscurity. But another platform is likely to emerge quickly.
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Ofcom is weighing a wide swath of additional regulatory measures for online media.
In brief: employees must commit to “long working hours at high intensity” by Thursday or else leave the company with severance pay.
Richard Costa-D’sa, head of industry, media agency at Meta, tells The Media Leader about his most insightful mistake and what the business is planning to do differently in 2023.
Consumers of news five days or more per week from certain outlets are more likely to believe in climate misinformation than those who don’t consume news at all.
In brief: Riad becomes Reddit’s VP of global mid-market and SMD sales, while van Zwol becomes Reddit’s VP of ads engineering.
Covid-era digital consumption habits have remained sticky, providing both opportunity and brand safety challenges for advertisers.
In the week following Elon Musk’s takeover of Twitter late last month, popular misinformation-spreading Twitter accounts saw a 57.04% increase in engagement on the platform in the form of likes and retweets.
In brief: Contract workers’ terminations come as Omnicom and WPP media buying agency GroupM have reportedly urged clients to pause spend on the platform.
100% Media 0% Nonsense: Commercial media could prove remarkably resilient in this recession compared to previous downturns, writes the editor.