It’s hard to see how Twitter succeeds with Elon Musk at the helm. And yet this takeover is an opportunity to reset advertisers’ relationship with social media, writes the editor.
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Elon Musk has reportedly fired Twitter’s CEO Padrag Agrawal after completing his takeover of the social media company.
In brief: Meta’s quarterly revenue was down 4% year-over-year to $27.71bn, according to its latest financial results.
“Trading conditions are at their worst since the Covid outbreak”, reports author warns.
A pre-roll YouTube ad for Planet Woo has been found to be “likely to cause serious and widespread offence” to a general audience.
It matters who owns TikTok, especially as more young people use it for news. But if we’re worried about governments’ influence on media owners, look no further than the state of several UK newsbrands.
Digital advertising will not be “immune” from tightening marketing budgets, IAB’s UK chief has warned, after the trade body found the market grew 15% in the first half of 2022.
In brief: nine in 10 political disinformation ads tested by researchers were approved by TikTok, despite its purported ban on political advertising.
Nearly half of all purchases were for £20 or less, implying the developing social market is leaning towards attracting consumers of smaller luxuries.
In brief: The number of concurrent users in Horizon Worlds is less than Second Life, which debuted in 2003.