The UK creator partnership market is forecast to reach £1.2bn in 2026, but as investment grows, measurement, trust and proof of effectiveness will be crucial to sustaining momentum.
23 Oct 2026 | Tim Mitchell
How does a creator go from nano to macro in only a few months? The answer has less to do with luck than most brands would think, writes Nutcake’s CEO.
The CEO of the management firm behind The Sidemen has some opinions about TV. Trouble is, they’re rather misleading, argues Elliott Millard, Thinkbox CSO.
In a world of AI fakery, creators need a place to prove they’re real. Digital out-of-home has the answer, says Ocean Outdoor’s chief revenue officer and the founder of Creator by Infinitum.
The WPP Media-owned agency’s sister business will represent a select roster of disabled creators, arguing for the commercial case for inclusive campaigns.
The creator economy is no longer just about the people on screen, but about the knowledge, creativity, and expertise those creators bring to brands behind the scenes, writes the CEO of StudioB.
Independent journalists are trading scale for niche and publishers for platforms.
Following several high-profile influencer backlashes, Billion Dollar Boy’s co-founder assesses what went wrong and how brands should balance protection with speed and scale.