More The Future Of Publishing articles

Samsung wanted to ensure its Galaxy S25 was part of the ‘Answer Economy’, so it partnered with Future to ensure its brands were frequently cited across AI platforms.

Reach’s strategy director discusses how publishing brands are evolving to meet audiences where they live, and how the role of video, social and live experiences is deepening audience relationships.

The relationship between publishing, advertising, and AI is more closely linked than it might first appear. Weakness in one area carries through to the others, writes Onetag’s SVP.

A less-is-more approach improves both the user experience and the value of your ad inventory. Refinery89’s CEO explains.

Analysis: Netflix is positioning itself as a legitimate alternative to YouTube for finding (and advertising against) content from premium publishing brands.

The way Time Out Media’s head of social and video thinks about social is through a simple funnel: know, like and trust.

As AI makes it harder for audiences to distinguish credible journalism from the growing volume of online content, the value of trusted editorial brands continues to grow, says the PPA’s CEO.

Host Jack Benjamin spoke with Armstrong in sunny Cannes about how NYT’s strategy of surrounding its news reporting with verticals like cooking and games, its international expansion, and why it’s pivoting to video.

Case Study Publishing Week in Focus Turning London’s cable cars into karaoke booths Time Out × Transport for London | Media agency: Wavemaker The challenge Transport for London (TfL) wanted to increase leisure visits to the IFS Cloud Cable Car during the festive period, particularly on Thursday and Friday evenings outside of school holidays, when… Continue reading Case Study: Turning London’s cable cars into karaoke booths