In brief: Channel 4 has turned its brand logo green to promote the rebrand of streaming service All 4.
More Channel 4 articles
As viewers are paying more than ever for TV content, Bob Wootton examines the latest Ofcom consultation on “levelling the playing field” between broadcasters’ ad schedules.
The team ethic in media and advertising companies needs to be “rekindled” as hybrid working develops beyond the pandemic, the industry’s All In Summit heard during a panel with media leaders from GroupM and Channel 4.
The second All-In Census results are set to be revealed on Thursday, including fresh data on what advertising and media professionals feel about hybrid working.
Stephen Arnell argues the latest slate of shows announced at yesterday’s Channel 4 Content Showcase are evidence of continued mediocrity at the broadcaster.
In brief: Channel 4’s digital-first brand for YouTube has surpassed 25 million views and attracted 104,000 subscribers, in its first six months, the broadcaster has announced.
Vanish, the Reckitt detergent brand, will launch its Channel 4 Diversity in Advertising Award-winning campaign the help of £1m commercial airtime it won as first prize.
The Government’s proposed Media Bill brings new reforms to UK TV and radio to enable public service broadcasters and commercial radio stations more power to compete with streaming giants.
Barb CEO: Not only do we intend to measure and report fit-for-TV content, but also content that adheres — at a minimum — to industry-accepted levels of brand safety.
In brief: HSBC UK will sponsor Channel 4’s coverage of Formula 1 from March to November.