Channel 4’s sponsored programme and The Sun’s recent coverage show that mainstream media has been slow in catching up to what real people are doing.
More Channel 4 articles
Does FAST offer fresh, perhaps unwanted, competition to PSBs? The Media Leader asked TV leaders to understand how they view the burgeoning TV medium.
While ITV is under consideration, Sky and Channel 4 informed The Media Leader that they would not be accepting such ads.
The animal-welfare charity is launching a rebrand with a bespoke ad airing on the Channel 4 show on Friday.
Channel 4 Sales has secured sponsorships with Ring and Alfa Romeo for its Friday night and Film4 programming.
| Maria Iu
Ahead of Connected TV World Summit, speakers share their thoughts.
In a study spanning 15 years, Channel 4 also found broadcast sponsorship improved all key ad performance metrics.
As part of its TV planning, Electric Glue found that viewers of food content on C4 also over-indexed on travel and property shows.
New research has found the “best combination” of four contextual factors in the home to boost advertising recall.
UK overall media inflation is expected to increase from 0.9% last year, according to a new report.