Analysis: Media agencies representing advertisers have been clear with streaming companies that they need to sign up to existing structures.
More Channel 4 articles
Barb data showed a drop in UK households with streaming subscriptions, even as streamers are performing strongly on a global level.
Everyone TV, the organisation developing Freely, also revealed UKTV is joining the project.
| Maria Iu
Headcount will reduce by 18% as the broadcaster plans to leave Horseferry Road HQ as part of new five-year strategy.
Analysis: The broadcaster increased its share of linear channels by 5%.
The broadcaster, highly exposed to a declining linear ad market, is seeking to become ‘leaner’ and shift resources in pursuit of digital growth.
At the Future of TV Advertising Global this month, the UK’s top three commercial chiefs sat down to discuss whether TV has an image problem amongst buyers, the future of cross-platform measurement and changes in the ad market.
Hisense has been announced as the first smart TV brand that will offer Freely, the online-only version of free-to-air service Freeview, from next year.
Channel 4 intends to launch solus takeovers and ‘lite’ ads next year that feature within shorter ad breaks on its video-on-demand service.
Are humans or AI smart enough to do contextual targeting well? ITV and Sky certainly hope so, judging from their advertising upfronts, writes the editor.