While ITV is under consideration, Sky and Channel 4 informed The Media Leader that they would not be accepting such ads.
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The animal-welfare charity is launching a rebrand with a bespoke ad airing on the Channel 4 show on Friday.
Channel 4 Sales has secured sponsorships with Ring and Alfa Romeo for its Friday night and Film4 programming.
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In a study spanning 15 years, Channel 4 also found broadcast sponsorship improved all key ad performance metrics.
As part of its TV planning, Electric Glue found that viewers of food content on C4 also over-indexed on travel and property shows.
New research has found the “best combination” of four contextual factors in the home to boost advertising recall.
UK overall media inflation is expected to increase from 0.9% last year, according to a new report.
The sponsorship deal was brokered by Manning Gottlieb OMD and Channel 4 Sales.
Host Jack Benjamin welcomes editor-in-chief Omar Oakes and reporter Ella Sagar to examine Thinkbox’s new members, headlines from the consumer ABCs and what is happening with GB News and Ofcom.