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Leading Questions with Rak Patel – Channel 4 Sales

Leading Questions with Rak Patel – Channel 4 Sales

13 Mar 2026 | James Longhurst

Channel 4’s chief commercial officer, Rak Patel, answers our probing and quick-fire Leading Questions.

Meet the Media Owner: Channel 4 adopts a platform mindset
Meet the Media Owner: Channel 4 adopts a platform mindset
13 Mar 2026 | Jack Benjamin
Channel 4’s Sales Leadership Team – Meet the Media Owner
Channel 4’s Sales Leadership Team – Meet the Media Owner
13 Mar 2026 | James Longhurst
Channel 4 Sales’ B Corp competition returns for a second year
Channel 4 Sales’ B Corp competition returns for a second year
02 Mar 2026 | Ellie Hammonds
Channel 4 Sales plans to cut and outsource 51 sales operations roles
Channel 4 Sales plans to cut and outsource 51 sales operations roles
10 Feb 2026 | Jack Benjamin
2025 in review: TV barks back amid consolidation — but will it bite?
2025 in review: TV barks back amid consolidation — but will it bite?
17 Dec 2025 | Jack Benjamin

Our most-read stories of 2025

15 Dec 2025 | The Media Leader Staff

2025 was a year of consolidation, innovation and change, and our most read news items reflected an interest in rapidly changing TV and media agency landscapes.

Channel 4 appoints Priya Dogra CEO amid revenue diversity push

09 Dec 2025 | Jack Benjamin

A decision to appoint the next CEO of Channel 4 could come as soon as next week, interim CEO Jonathan Allan revealed in conversation at Tuesday’s Future of TV Advertising Global event in London.

Channel 4 debuts new-look commercial team following reshuffle

04 Dec 2025 | Jack Benjamin

David Amodio and Jay Kassam will join the new-look senior commercial leadership team as head of sales, and head of business operations and revenue innovation, respectively, beginning in January.

Channel 4, ITV and Sky commercial chiefs ask advertisers to ‘turn down the toxic’

30 Nov 2025 | Jack Benjamin

At last month’s Future of Media London event, Rak Patel, Kelly Williams and Brett Aumuller called for advertisers to reduce their spend on Meta by 30% and reinvest that budget into ‘trusted’ media.

The Brief – Thursday 27 November – BBC censorship, Meta ad fraud, WPP campus and WB Discovery bids

27 Nov 2025 | James Longhurst

The Media Leader’s daily round-up of news for Thursday 27 November 2025.

Channel 4 reveals the shortlist for its 10th Diversity in Advertising Award

21 Oct 2025 | Ellie Hammonds

Five brands have been shortlisted to win £1m of commercial airtime through the Diversity in Advertising Award.

Quality representation in ads boosts loyalty and short-term sales

30 Sep 2025 | Ellie Hammonds

Channel 4’s latest Mirror on the Industry report reveals the importance of DEI representation, not just from an ethical standpoint but for the commercial value it holds.

Lantern: Why it’s an exceptional development

30 Sep 2025 | Justin Lebbon

Lantern is exactly the kind of innovation broadcasters need to protect and grow their businesses and get back into the room with advertisers.

Lantern will serve as measurement solution for Universal Ads in UK

24 Sep 2025 | Jack Benjamin

The initiative’s “baby POC” is moving into its teen years by expanding its panel and capabilities, and it is inviting more advertisers to take part.

Why diversity in advertising is still as important today as it was 10 years ago

22 Sep 2025 | Sam Hicks

Channel 4’s head of advertiser strategy reflects on a decade of its DIAA initiative and what it means to create ads that resonate with audiences of all stripes.

+ More Channel 4

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24 Mar 2026

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