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A pint of viewers, please

A pint of viewers, please

16 Jul 2025 | Justin Sampson

As Barb prepares to introduce viewing data for some YouTube channels, its CEO looks at how joint industry standards enable informed choice and fair competition.

Nielsen launches CTV adspend data in UK
Nielsen launches CTV adspend data in UK
14 Jul 2025 | Ellie Hammonds
Channel 4 makes new accessibility commitments as it announces 10th Diversity in Advertising Award
Channel 4 makes new accessibility commitments as it announces 10th Diversity in Advertising Award
09 Jul 2025 | Maria Iu
Young men don’t see ads reflective of ‘the man they want to become’
Young men don’t see ads reflective of ‘the man they want to become’
08 Jul 2025 | Jack Benjamin
Channel 4 announces linear campaigns emissions measurement tool will be live in autumn
Channel 4 announces linear campaigns emissions measurement tool will be live in autumn
02 Jul 2025 | Ellie Hammonds
TV remains the power house for building brands – The future of TV at Cannes with Channel 4
TV remains the power house for building brands – The future of TV at Cannes with Channel 4
26 Jun 2025 | James Longhurst

A more equitable future: Why Black in Business is vital

24 Jun 2025 | Maria Iu

As ads for the 2024 Black in Business winners go live in July, research has shown what the power of TV advertising can do and why DEI representation remains paramount.  

Ampere Analysis unpacks UK broadcaster YouTube distribution strategies

23 Jun 2025 | John Moulding

Ampere’s new social video tracking tool has revealed a shift towards more long-form content and the types of content that dominate broadcasters’ YouTube channels.

Podcast: Channel 4 at Cannes — a new SME marketplace and ‘superpower’ of friction

19 Jun 2025 | Jack Benjamin

Chief commercial officer Rak Patel and head of sales strategy Sam Hicks join Jack Benjamin for a conversation in the south of France during the ad festival.

Channel 4, ITV and Sky roll out ad marketplace to attract new advertisers

17 Jun 2025 | John Moulding

The broadcasters’ self-serve ad marketplace is aimed at small to medium-sized businesses and digital-native advertisers used to buying their own media in social and digital environments.

Channel 4 announces winners for B Corp contest

13 Jun 2025 | Maria Iu

Five businesses will receive £120,000 of airtime and masterclasses to help grow their business.

‘Redefining adulthood’: Understanding Gen Z and why this matters for brands

11 Jun 2025 | Maria Iu

The team behind Channel 4’s latest Gen Z research discuss key findings and what the implications are for brands.

Channel 4 moves into in-house production amid flat revenue growth

21 May 2025 | Jack Benjamin

The broadcaster is set to start building majority stakes in independent production companies as part of a two-pronged approach to invest in IP ownership.

Channel 4 to launch video programming on Spotify

20 May 2025 | Jack Benjamin

It will be the first UK broadcaster to bring video content to the streaming giant.

Channel 4 commercial chief: Advertisers chase ‘cheap reach’ at Gen Z’s peril

08 May 2025 | Jack Benjamin

Leaders from the public-service broadcaster explored takeaways from its January research on Gen Z, including implications for brands and the importance of providing positive role models for young men.

Alex Mahon steps down as Channel 4 CEO

28 Apr 2025 | Jack Benjamin

COO Jonathan Allan will be interim CEO while the board considers a successor.

+ More Channel 4

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Women's Euros Scores Big Ratings

08 Jul 2025

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