The competition, now in its second year, gives five B Corp businesses £600,000 worth of TV advertising airtime to fuel positive consumer behaviour change.

Channel 4 reported a -1% year-on-year decline in total revenue to £1.03bn in fiscal year 2025, with the broadcaster’s leadership highlighting its “resilience” in the face of “cyclical and structural” pressures facing the UK TV advertising market.

The Media Leader is the official partner of the AA’s Media Business Course to help increase awareness as the co-chairs have been announced for 2026.

Channel 4’s chief commercial officer, Rak Patel, answers our probing and quick-fire Leading Questions.

To mark the launch of our new feature series, The Media Leader sits down with Channel 4’s commercial team to understand why its taking a platform mindset while going on the offensive against ‘toxic’ online advertising environments.

Meet the team that are responsible for managing and growing Channel 4’s £1bn of advertising revenue.

Entries are officially open offering the potential for five more sustainable businesses the chance to win TV advertising airtime.

The changes will impact Channel 4 Sales’ Account Management Hub, Campaign Operations, and Traffic teams.

Jack Benjamin reviews a tumultuous year in TV advertising, full of consolidation and efforts to make TV easier to buy for SMEs.

2025 was a year of consolidation, innovation and change, and our most read news items reflected an interest in rapidly changing TV and media agency landscapes.