A new study by Vevo and Amplified Intelligence found “premium” YouTube channels drive 40% more active attention than non-premium channels.
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The broadcaster intends to relaunch its streaming offering this year, with an eye towards attracting SMBs by simplifying its ad buying platform.
Advertisers have a challenge on their hands when Gen Z are struggling with the concept of truth and represent a wide range of worldviews as they face up to close-to-home concerns.
| Maria Iu
Alonuko, Flake Bake, Flora & Curl and Nylah’s Naturals will receive business mentoring and TV airtime.
During a speech on Thursday, Alex Mahon called for urgent industry action and new regulation to ensure young consumers can find quality news on social media platforms.
The broadcaster has inked a new deal with the Department for Education amid other partnerships as it looks to diversify commercial prospects in the digital age.
Broadcasters are looking to challenge tech platforms by measuring outcomes.
ITV has joined Channel 4 in posting full episodes to YouTube — a strategy that some analysts are concerned is following the mistakes of publishers.
ITV carries immense cultural power that makes a sell-off far from straightforward, writes the editor.
It’s time for digital publishers to grab the opportunity that accessibility brings to boost audiences and revenues.