More Channel 4 articles

Mahon will discuss the unique role of BVOD in a competitive streaming landscape.

Consumer tolerance of ads varies by age, channel, content genre and even whether it is viewed with others.

Hearts & Science tapped into passion points and creative pursuits to highlight The National Lottery operator’s message.

UK broadcasters are being put on the “backfoot” by Isba’s cross-media measurement platform Origin, a Sky Media executive warned, citing concerns over data access and transparency.

The broadcaster saw linear ad revenues drop 16% in 2023. Digital revenues grew 10%, but investment in C4’s digital transition led to a record deficit of £52m.

Among other tools, a private marketplace with The Trade Desk allows brands and agencies to transact directly with the broadcaster’s streaming inventory.

Chief revenue officer Veriça Djurdjevic announced she was leaving in July.

Tech is radically changing media and advertising, but our first Future of Media Manchester event reminded us that what matters most to creativity and sales is the same now as it was 200 years ago, writes the editor-in-chief.

The broadcaster’s commercial boss urged UK advertisers to push back against plans by Isba to use non-Barb TV audience data in its cross-media measurement initiative ahead of trials.

The partnership includes best practice for brands and a film highlighting the low representation of disabled people in advertising.