The broadcaster’s commercial boss urged UK advertisers to push back against plans by Isba to use non-Barb TV audience data in its cross-media measurement initiative ahead of trials.
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The partnership includes best practice for brands and a film highlighting the low representation of disabled people in advertising.
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Everyone seems to be bingeing something on telly. But what do people who actually work in this sector watch?
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Zoopla will show house price data on Worst House on the Street for the first time.
A 60-second TV ad with Cher making surprise appearances in different programmes will run on ITV, Channel 4 and Sky.
Barb data shows that Channel 4 non-linear reach was up 9% for TV sets and 4% for other devices in June.