Celebrity Send-Off takes a different famous duo each episode, with one going through the process of planning the other’s funeral.
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The broadcaster’s chief revenue officer will leave at the end of the year, having decided to look for another opportunity.
The broadcaster has launched a nationwide campaign rebranding as Channel 4th to encourage people to head to the polls.
The campaign, which showcases a new brand identity, spans TV, VOD, cinema, OOH and social platforms.
“People primarily like to watch television about their own communities,” David Abraham told The Media Leader when pressed about whether Channel 4’s remit needs to change to compete with streaming giants.
Amazon’s audiobook service Audible’s three-phase disruptive campaign for its title 1984 that “no page was left unturned’ in the campaign.
| Maria Iu
The roll-out marks the first time all four major public-service broadcasters have worked on a streaming proposition together.
Significant new research from Barb and Isba, the array of video content and TV’s proven effectiveness suggest the future is bright.
Channel 4’s sponsored programme and The Sun’s recent coverage show that mainstream media has been slow in catching up to what real people are doing.
Does FAST offer fresh, perhaps unwanted, competition to PSBs? The Media Leader asked TV leaders to understand how they view the burgeoning TV medium.