More Channel 4 articles

The broadcaster’s commercial boss urged UK advertisers to push back against plans by Isba to use non-Barb TV audience data in its cross-media measurement initiative ahead of trials.

The partnership includes best practice for brands and a film highlighting the low representation of disabled people in advertising.

According to the agency’s CEO and global client director, brands have taken a more “unified” approach to advertising against both the Olympics and Paralympics this year.

Media companies rebrand often, with widely varying degrees of success. Here are 13 recent rebrands, inclusive of successes and stinkers.

Analysis: Returning TV shows that launched a new series on Netflix last year helped nearly double viewing numbers for older seasons. This will become even more important as streaming giants push their ad-supported tiers.

Everyone seems to be bingeing something on telly. But what do people who actually work in this sector watch?

Exclusive: The global video-sharing giant owned by Google has rejoined the Barb measurement system, The Media Leader can reveal.

Zoopla will show house price data on Worst House on the Street for the first time. 

A 60-second TV ad with Cher making surprise appearances in different programmes will run on ITV, Channel 4 and Sky. 

Barb data shows that Channel 4 non-linear reach was up 9% for TV sets and 4% for other devices in June.