The John Lewis campaign by Adam and Eve and Manning Gottleib OMD took the top prize at the IPA Effectiveness Awards ceremony held last night (29 October) at the London Hilton Hotel.
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Research conducted by eDigitalResearch and IMRG reveals that 81% of tablet owners use their device while watching television, while 80% of smartphone owners do the same.
For the first time this series, savage destroyer of rivals Strictly Come Dancing, fought off its arch nemesis.
BT has signed the rights to show live top tier football matches from Italy, France, Brazil and the US, as it strengthens its new channel BT Sport.
The BBC Trust is to review the company’s online and Red Button services as part of a public consultation into its interactive offerings.The consultation will mark the first time since 2008 that the Trust has scrutinised the online offerings and aims to examine if both services “adapted to changes in technology, media and audience behaviour”.… Continue reading BBC Trust ponders future of Red Button
Last night violent mystery drama Hunted continued to beat, scratch and burst open the competition – all the while managing to keep its pout intact.
Jeff Siegel, senior vice president, worldwide advertising, Rovi Corporation looks at how branded content is developing and moving more and more from online marketing to the larger screen.
Wednesday night saw Michael Palin venture off on another epic journey, all thanks to the honest licence fee payer.
Following George Entwistle’s appearance at the culture select committtee, Raymond Snoddy continues to explore the ramifications for the BBC and its executives…
Sometimes it seems like soap rules dictate that characters can never learn from their blunders. They are forever doomed to repeat the same mistakes over and over, for our entertainment.This cycle continues until the scriptwriters have utterly exhausted all personal lows for characters to reach and eventually retire their sorry lives.Last night saw Phil and… Continue reading TV Overnights: EastEnders fends off Man Utd with 7.4m for BBC One