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NBC’s Olympic ‘TV Everywhere’ coverage used 34% of total bandwidth across major US networks in the first seven days of the London 2012 Games.

BSkyB’s share price briefly reached a nine-month high yesterday following news of the Sky Sports victory against Ofcom.

Julia Lamaison, insight director at GfK Media & Entertainment, asks: How do broadcasters ensure they are not left behind in a world that puts the control in the hands of the audience?

Ipsos MORI’s Tom Cross says people aren’t glued to just one device anymore, and so attention might not always be on the TV, but the second screen can make their viewing more interactive, involving and exciting. …

Last night’s BBC One coverage of the men’s 200m semi-final with Usain Bolt and Yohan Blake attracted a peak audience of 10.5 million viewers at 8.15pm.

BSkyB has won its appeal against Ofcom’s decision to force the company to reduce the price it charges rival providers to show Sky Sports.

News Corporation made a loss of $1.6 billion (£1.2 billion) in the last quarter, compared with a net income of $163 million in the same period last year.

BBC One’s Olympic coverage continues to dominate the TV ratings, with almost 11 million peak viewers tuning in to the action between 8.30pm and 9pm.

Channel 4’s new viewer engagement strategy has signed up five million people, up from two million at the end of 2011.

According to Reuters, US pay TV subscriptions have dropped by more than 400,000 this year. In Q2, Time Warner Cable saw video subscriptions fall by 169,000; Comcast 176,000, Dish 10,000 and DirecTV 52,000.