The weekend saw yet another insanely popular reality show enter the fray, while another struggled and Coronation Street’s latest drama cementing it’s popularity in the soap world.
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When the Savile/Newsnight story first broke, Raymond Snoddy feared for the Director General’s future and asked: “Could it be that the BBC will finally get, rather sooner than expected, what many people thought it should have had all along – its first woman director-general?” Today he sees no reason to change that view.
Jeremy Toeman, CEO of dijit, provided delegates at the 2012 ASI European TV Symposium in Prague, with an entertaining and opinionated series of challenges and bets around TV viewing and particularly social and curation.
“We want to ask for your help and ask you how we can partner. We are eagerly awaiting ideas and will bring our data to the party.”
Starcom MediaVest’s head of thought leadership, Steve Smith, outlines the opportunities presented by Smart TVs.
Will Youngman, digital consultant at GfK, says that the amount of information available to us about what we buy means that the consumer journey is far more circular and frequently doesn’t involve any brand-to-consumer interaction at all.
The closing Q&A session on the first morning of the 2012 ASI European TV Symposium in Prague
suggested there was a fair degree of cynicism about a profitable relationship existing between social media and TV.
Patricia Kill of Trish Kill Consulting, gives her perspective on the recent MediaTel Electronic Trading Debate.
Channel 4 has announced the launch of a range of major new digital platform and product innovations at its Upfront 2013 event, including mobile offline viewing for 4OD, “Pause and Play” across platforms and “Watch Live” on mobile devices, as well as offering TV buying audiences on 4OD
BT Vision has signed a contract with British Eurosport to add British Eurosport and British Eurosport 2 to its line-up of linear TV channels.