David Brennan, Founder of Media Native, fails miserably to capture those magic OMG! moments that real creative advertising can inspire. What’s going on?
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The weekend brought us more of the same juggernaut reality TV shows, although at least one of them had the decency to wrap it up while it still had a prime time audience.
Mark Brandon, Virgin Media’s commercial director, said last week that the company’s targeted advertising trial rollout was imminent. Speaking at last Wednesday’s Future TV Advertising conference in London, Brandon said that Virgin’s video on demand advertising had already been an unqualified success.Speaking to Digital TV Europe Brandon said that Virgin Media was taking its move… Continue reading Virgin Media plans launch of targeted advertising
AdSmart will be operating within seven million households from nine million set-top boxes, with the set-top box making advertising decisions based on the information that Sky holds on the household.
Must see TV is now must Tweet TV, so says Dan Biddle, head of broadcast partnerships at Twitter, at yesterday’s Future of TV Advertising conference in London.
Capablue, specialist in TV Everywhere solutions, has been working with Channel 4 to create a proof of concept that explores the potential of future advertising formats. The interactive advertising application uses the second screen to provide the broadcaster with a more sophisticated and less intrusive way of showing ads and interacting with viewers.
Sky has added its Now TV internet TV service to Roku streaming players.Now TV has been added to the Roku Channel Store and once registered viewers will be able to access content from the Sky Movies library. Sky plans to add further content to NOW TV in the coming months, with Sky Sports set to… Continue reading NOW TV launches on Roku
Feeling sleepy? Well good, you probably caught up with the first part of the exciting and eye opening series that claims to lift the lid on Britain’s sleeping habits. If that is your sort of thing.Sian Williams took us on a unsettling journey in her Sleep Mobile to study five cursed people who are afflicted… Continue reading TV Overnights: 8.8m tune in to ITV1 for Tyrone’s dash for freedom
Tesco is trialling an interactive touchscreen at its Cheshunt Extra store in the run up to Christmas and into the New Year. The screen is 80 inches across, giving shoppers interactive access to more than 11,000 products.
The Leveson report is just what the BBC needs right now. The Corporation is likely to be only tangentially involved and the attention of the press and the political classes will be engaged for weeks. Under this cover changes can be made and the BBC can prepare for longer term battles.