New research from BBC Worldwide shows the increase of tablet penetration in households across the globe – however, television still remains a firm first choice when it comes to multi-screening.
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The final debate at last week’s Media Playground has perhaps prompted the biggest reaction. Already two Newsline columnists have responded in writing about some of the issues the debate threw up. Here we report on what was one of the liveliest sessions of the day – looking at some of the biggest issues facing media research today.
The return Ant and Dec’s Saturday Night Takeaway, after a four year absence, proved that the pint sized Geordies are still the nation’s favourite light entertainment presenters.
Monday night saw small town crime thriller Broadchurch (ITV, 9pm) continue its confident stride through Monday’s prime time slot as the European-influenced slow-burning drama reached the halfway mark.
With one third of the US population watching digital video each week, it’s safe to say that online viewing is becoming increasingly mainstream. However, the latest US Touchpoints data look very similar to our own and shows that linear TV still rules the roost. So in a world with more content and content platforms than ever before, what – if anything – will replace television? ‘More telly!’ says The Media Native.
By focusing purely on the ‘bid’ or the ‘buy’ in RTB we are failing to correctly articulate the benefits for everyone in the system that programmatic can enable says Videology’s Rhys McLachlan.
The new deal will see LoveFilm acquire a range of children’s television shows, in the online video platform’s ongoing bid to rival traditional broadcasters.
Trevor Beattie, advertising’s self-licensed controversialist, has proclaimed the death of the 30-second ad – and asserted that in future ads should be no longer than five seconds. Aside from the fact that short-form ‘blipverts’ already exist, he is right that the long-form ad is an anachronism and a bore says Dominic Mills.
Simply not satisfied with conquering the weekday schedules, last night saw a British institution Coronation Street (ITV, 7pm) shove its way into our weekend.
TubeMogul report reveals that viewers are more receptive to brand advertising between 8pm and midnight, with online video primetime the same as traditional TV.