This morning’s Q3 statement from ITV impressed the stock market. At the time of writing shares in the company had increased by 6% in an overall market that has declined over the last few days.
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Claire Spencer, Insights Director, UM London, looks at the ways to exploit the growing trend of multi-screen viewing.
Confused.com have produced an infographic that pulls together various data regarding consumer’s second screen habits.The graph highlights that people are more likely to second screen in the US than in the UK – 86% of American tablet owners use their device while watching TV, compared to 78% in the UK. US owners of smartphones also… Continue reading Infographic: Rise of the Second Screen
37% of global mobile media users follow the English Premier League, and it’s even more popular in South Africa and some of the Arab states, than in the UK, according to new research.
The weekend saw yet another insanely popular reality show enter the fray, while another struggled and Coronation Street’s latest drama cementing it’s popularity in the soap world.
When the Savile/Newsnight story first broke, Raymond Snoddy feared for the Director General’s future and asked: “Could it be that the BBC will finally get, rather sooner than expected, what many people thought it should have had all along – its first woman director-general?” Today he sees no reason to change that view.
Jeremy Toeman, CEO of dijit, provided delegates at the 2012 ASI European TV Symposium in Prague, with an entertaining and opinionated series of challenges and bets around TV viewing and particularly social and curation.
“We want to ask for your help and ask you how we can partner. We are eagerly awaiting ideas and will bring our data to the party.”
Starcom MediaVest’s head of thought leadership, Steve Smith, outlines the opportunities presented by Smart TVs.
Will Youngman, digital consultant at GfK, says that the amount of information available to us about what we buy means that the consumer journey is far more circular and frequently doesn’t involve any brand-to-consumer interaction at all.