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There were few surprises on offer this weekend, with the usual suspects scooping up the biggest audiences. As Call the Midwife marches towards it’s final episode, new arrival Mayday hoped to take advantage of the period shows popularity.

There seems to be a lot of funny spells going around the eventful little village Emmerdale (ITV, 7pm) recently. A few days after Edna took a tumble, it was café worker Brenda’s turn to have a little sneaky nap. While driving in a van with a child.

Wednesday saw the launch of Food Glorious Food (ITV, 8pm), a new show inspired by creative insolvency which took the charming raw ingredients of The Great British Bake Off and forced it unwillingly through a commercial mincer.

Consumers exposed to product placement are much more likely to purchase a brand because of their knowledge about it, its likeability and its talkability says new research from Channel 4.

Thinkbox has announced today that Leila Travis, currently Total Media’s Head of TV, is to join the organisation as its Head of Planning.

Tuesday evening brought a fresh bout of soap action as Emmerdale got things under way at 7pm. Last night’s entertainment revolved around little old lady Edna’s life hanging in the balance after a dramatic dizzy spell.

“Another significant step,” says incoming DG Tony Hall as Channel 4’s Anne Bulford is appointed as Managing Director, BBC Finance and Operation.

Monday evening saw so much excitement on offer that not everyone made it through the double bill of Coronation Street alive.

The major transaction, expected to be completed in the early summer, will allow BT to broadcast a range of ESPN and ESPN America channels, as well as their live sports rights portfolio.

Commercial terrestrial television channels have largely seen a strong performance in their network advertising revenues for the period January 2012 – 13. Only Channel 4 saw a drop in revenues from January 2012, down -17.3% – while Channel 5 was up more than 20%.