New integrated advertising tool Adalyser Placement is set to bring offline advertising and digital spend closer together. Launched UK software company OneSoon Ltd, it uses predicted TV schedules and print media plans to dynamically place online adverts for maximum effectiveness.
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At yesterday’s YouView launch, chairman Lord Sugar referred to the new connected TV service as “simple and easy”, and he couldn’t be more right.
Raymond Snoddy says that the appointment of George Entwistle as BBC director-general is a surprise, in light of his role in the Royal Pageant coverage, but as a BBC stalwart he will at least be respected in a role that is essentially thankless, where a daily kicking comes with the territory…
While the twists and turns having been coming thick and fast in Wimbledon 2012, yesterday’s biggest surprise result happened off-court. The biggest shock of Tuesday evening was the fact that Emmerdale (ITV, 7pm) was viewed by more people than EastEnders (BBC One, 7:30pm).
George Entwistle has been appointed the new director general of the BBC by the BBC Trust.
YouView is to partner with NOW TV, owned by Sky, which will provide digital TV without long-term subscription to customers of the YouView service.
Research published by Freeview has revealed that connected TV will be available to almost all UK homes by the end of 2014.
The BBC has launched its live HD-quality video player, which allows users to pause and rewind live TV and provides interactive information to viewers.
Global Radio has today announced that it is launching two 24-hour music channels, Heart TV and Capital TV.
The drama came thick and fast last night as the main broadcasters seemingly tried to welcome back anyone they might have alienated in the last three weeks. Dramas don’t come much heavier than Blackout (BBC One, 9pm), a psychological thriller set in a grim, dank city up North.