Raymond Snoddy asks: Can a local TV station run as a sustaining business once the BBC subsidies end? Will enough viewers watch? Will advertisers be the slightest bit interested?
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Tuesday night’s TV viewing once again belonged to the BBC, as their arsenal of new prime time drama buried ITV1; unfortunately, the commercial channel decided to defend itself with yet another repeat of Lewis.
It’s been a busy morning in the connected world, with major research, media firsts and commercial partnerships all being announced.
Advertisers will need to work harder in future to ensure consumers engage and interact with TV ads, according to the panel in the Deloitte Stats, Lies and Videotape? session at last week’s MediaGuardian Edinburgh International Television Festival (MGEITF).
The first day of the MediaGuardian Edinburgh International Television Festival (MGEITF) saw a heavyweight panel discuss the future challenges facing the BBC and its new director general (DG), George Entwistle.
Strategy Analytics Vice President and Principal Analyst David Mercer suggests that behaviour and usage patterns for Tablet TV consumption could present opportunities for content providers to drive revenues associated specifically with tablet viewing.
Elisabeth Murdoch distanced herself from the current scandal surrounding her family – and noticeably from her brother James – during the MacTaggart lecture last night.
The London 2012 Olympic Games marked a pivotal change in viewing behaviour, with many people using new technologies for the first time. According to latest research from Starcom MediaVest Group’s Emerging Spaces research programme 90 per cent of the UK’s population followed the Games through a combination of TV, PC, mobile, tablet and social media.With… Continue reading London 2012 changed TV viewing behaviour
Sainsbury’s has licensed Rovi Corporation to power a new digital video service for Sainsbury’s Entertainment, following in the Tesco/Blinkbox footsteps.
New bad boy of the Dales, Robbie Lawson, unleashed hell on Emmerdale (ITV1, 7pm) last night, sending Home Farm and the village in to a state of terror.